I saw this list of “9 Excellent Books Product Managers must read to Create Great Products” and wanted to share it. To this list I would add two recently updated classics and a third offering from a marketing guru:
- Cooper, R. G. (2011). Winning at new products: Creating value through innovation. Basic Books.
- Crawford, M. and DiBenedetto, A. (2010). New Products Management. Irwin McGraw Hill.
- Kotler, P. (2011). Trais de Bes, F. (2011). Winning at Innovation: The A-F Model. UK: Palgrave Macmillan
These three books are my go-to sources for innovation and new product development.