Make the Move
from
Product Manager to Product Master
We offer 4 levels of training that equip product managers to become product masters.
4 levels to BEAT the competition!
We've trained product managers at these and other great organizations:
What type of Product Manager are you?
Leader
I lead product groups and I want consistency of process that delivers better products.
Individual
I want to build better products that results in increasing my influence in the organization.
We have training for both roles.
With the Product Mastery Roadmap, we'll help you...
Gain Confidence
Increase Your Influence
Be More Successful
Picture Yourself as a Product Master
If you are like most product managers, you want to build products customers love, but you're pulled in different directions by your organization. Sales wants one thing, Marketing another, and the Execs want something else. What you need is need more influence to drive product strategy.
And often there is a deeper concern. It's not one that is talked about but it is real. It's the fear your peers and leadership will find out that you don't really know what you are doing and that you're not living up to their expectations.
You need the right knowledge to move from the day-to-day tactical work you too-often are stuck in, to becoming a strategic contributor.
If you are like most product leaders, you remember those days and needs. You want to help your people feel confident in their job and be consistent in their delivery.
Knowledge and influence — that is what takes you from product manager to a real product leader. A confident and consistent Product Master.
The Product Mastery Roadmap charts the path from product manager to true product leader — showing you how to gain the knowledge and the influence you need to be a Product Master. True Product Masters are those that have risen above the average product manager by following the roadmap to Mastery that allows them to consistently BEAT the competition.
Product Mastery Roadmap
- 1Build your base — what you need to do now
- 2Earn professional certification — start impacting strategy
- 3Apply deep dives — make the transition to leadership
- 4Transform the organization — design the organization you want
BEATing the competition begins with the first level, Build Your Base. That's what Maggie, product manager at Thomson Reuters, did.
With only a year under my belt, my understanding of Product Management was both scattered and confused. It was everything I was randomly exposed to— without any real structure. Now, after the Build Your Base training, I’m able to see how different elements of Product Management fit together so that I can spend more time problem-solving and less time trying to figure it out. I’m confident, because I have a toolkit. I'm not overwhelmed because I have a framework. I'm also a better communicator because I can more effectively explain to stakeholders what we need to do now and what we will need to do next.
Not everyone starts with Build Your Base. Where should you start?
You might be ready for level 2, Earn Professional Certification, or level 3, Apply Deep Dives, or even level 4, Transform the Organization.
Which level of training will accelerate your career?
3 Steps To Make Your Move To Product Master
Step 1
Take the Quiz
Click the button to take the quiz and learn which course is right for you.
Step 2
Take the Course
Starting at the level that is right for you.
Step 3
Take the Lead
Build better products and BEAT your competition.
Our Customers Love Our Training
I absolutely recommend this training...
Hands down, this course has doubled my experience level.From a learning stand point, frameworks make future learning more efficient, thus, this foundational course, will help to expedite future learning. Think exponential ROI. From a value standpoint, this is equivalent to an intro grad level class at a good price point. I’ve seen other courses that have charged much more for less content.
Maggie Bender
Product Manager
My influence in my organization is growing...
"Although I have experienced other product training courses, I needed one that will provide me with a success framework to apply to my products. I realized without this it would limit my career growth. I enrolled in the IDEA Framework eCourse because I need to increase the success rate of the products I manage. It's paying off for me well. I feel more confident as a product manager, I'm prepared to create more successful products, and my influence in my organization is growing."
Michael Ayoola
Product Manager
Best Training Course of My Career...
"The online training course for the NPDP professional certification was crucial in my success passing the PDMA certification exam. The content was clear, concise, accurate and WELL worth the investment. It’s the best prep training course I have been through in my career."
Louise Musial
VP of Strategy
The perfect way to prepare...
“Really, the online training with discussion sessions from Product Innovation Educators is the perfect way to prepare for the exam and achieve the CIL certification.”
Muhammed Mahmoud
Product Manager
Careers Die Without Better Products
Average product managers eat Ramen
Products are the lifeblood of an organization and the measure of your success.
Average product managers create average products, resulting in Ramen-level revenues. Building better products moves you forward, your organization forward, and BEATs the Competition.
So you have to decide — who is going to get beat, you or the competition?
You want to build better products and have more influence in the organization, but but you feel under equipped to make that happen. The Product Mastery Roadmap equips you for success.
You can be the one leading the charge — building better products for customers. And if you are already a product leader, you can better equip your team to be the product managers they strive to be, releasing their full potential, improving consistency, and increasing revenue.
The path to building better products and being an effective product leader is already charted in the Product Mastery Roadmap. You'll BEAT the Competition, avoid stalling your career and have the impact on product that you want. There are 4 levels that take you from mediocre to Mastery. Find out which training level you should start with -- click the button below.
Case Study — How the Cost of Training
Pays Big Dividends!
Who better to listen to about the value of the training than customers. The testimonials above make the case — more influence, "doubling" your experience, products that generate higher revenue, faster career growth, transitioning from product manager to product leader and even organization leader. And perhaps the biggest benefit — more confidence!
Organizations also benefit when their product managers are trained together. They see real behavior change that results in consistent processes, increased motivation, and improved knowledge sharing between product managers and groups. They gain the knowledge to build better products that customers:
See how we helped Praxair improve their product capability.
They also find that product managers who participate in our group training are more likely to become future leaders, driving product strategy. They accomplish this with the Revolutionary Product Master (RPM) Experience
Organizations use our training for many reasons, but fundamentally they are improving their product management capability, resulting in higher revenue from new products.
One of these organizations is Praxair.
Make Your Move Now
to Become a Product Master
The primary responsibilities for an organization are product management and innovation. They deliver value to customers. They're also exciting responsibilities for those properly equipped. That is my job - equipping product managers and innovators. 
