The Everyday Innovator Podcast for Product Managers http://productinnovationeducators.com Discussions with and for Product Managers and Innovators Mon, 26 Jun 2017 17:36:09 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.3 The Everyday Innovator is a weekly podcast dedicated to your success as a product manager and innovator. Join me, Chad McAllister, for interviews with product professionals, discussing their successes, failures, and lessons-learned to help you excel in your career and create products your customers will love. Every organization must have products that provide value to their customers. People like you who know how to create that value are the ones with real influence. The topics are relevant to product and innovation management, and include: creating a culture of innovation, managing product development, validating the viability of product concepts, conducting market research, selecting a product innovation methodology, generating product ideas, working well with teams and cross-functionally, and much more. Chad McAllister, PhD - Helping Product Managers become Product Masters clean Chad McAllister, PhD - Helping Product Managers become Product Masters chad@productinnovationeducators.com chad@productinnovationeducators.com (Chad McAllister, PhD - Helping Product Managers become Product Masters) Copyright © Product Innovation Educators and The Everyday Innovator · All rights reserved. Interviews for product managers and innovators. The Everyday Innovator Podcast for Product Managers http://productinnovationeducators.com/wp-content/uploads/powerpress/TEI-cover-final-1400.png http://productinnovationeducators.com TV-G 120422184 TEI 130: Avoiding product management dogma – with Chris Spagnuolo http://productinnovationeducators.com/blog/tei-130-avoiding-product-management-dogma-with-chris-spagnuolo/ Mon, 26 Jun 2017 11:50:00 +0000 http://productinnovationeducators.com/?p=11200 http://productinnovationeducators.com/blog/tei-130-avoiding-product-management-dogma-with-chris-spagnuolo/#respond http://productinnovationeducators.com/blog/tei-130-avoiding-product-management-dogma-with-chris-spagnuolo/feed/ 0   I met my guest at a Product Camp and learned that we shared a perspective about innovation and product management processes. He sums up this perspective as being “anti-dogma.” There is a good deal of dogma around processes and too often processes are applied blindly without knowing the details required to use the process […]

 

Product Manager Interview -- Chris SpagnuoloI met my guest at a Product Camp and learned that we shared a perspective about innovation and product management processes. He sums up this perspective as being “anti-dogma.” There is a good deal of dogma around processes and too often processes are applied blindly without knowing the details required to use the process wisely in a specific situation and culture.

In this interview, we discuss the issue of process dogma as well as a toolbox approach to the work a product manager does.

My guest is Chris Spagnuolo.  Chris is a product management and innovation consultant who works with organizations of all sizes to deeply understand their portfolio and product challenges and help them design opportunities to improve. He has led cross-functional, collaborative, agile product teams at organizations of all sizes and successfully founded three startups. He avoids dogma and instead focuses on generating insights through deep understanding of the organizations that he works with to identify a sustainable, adaptable journey for them to achieve their goals.

Practices and Ideas for Product Managers and Innovators

Summary of some concepts discussed:

  • What does it mean to be anti-dogma? A lot of product management and innovation methodologies are available. When an organization has a problem, they may choose one that worked for another organization. The problem is that no two organizations are the same and what worked for one may not work for the other. Even for those that look similar, each has unique characteristics and cultural aspects that need to be taken into consideration when applying a methodology. Too often a methodology is lifted up as the great solution to a problem – the silver bullet – and the processes enforced to the point that they become dogma. The emphasis is placed on following the processes and not understanding the underlying reasons for the processes. Those underlying reasons need to be considered for each organization.

 

  • What is the anti-dogma approach? It is exactly what good product managers do – they create an empathetic relationship with the customer, deeply understanding the problem and what they value. The same is needed with organizations, with a focus first on understanding the problem and framing it in the right context. This requires honesty, clear communication, and experimentation. It requires a toolbox of many product management and innovation tools and knowledge. This allows you to be framework agnostic, using tools best for a given situation.

 

  • What are a few useful tools? Persona creation to understand the ideal customer. Customer journey maps to understand a customer’s experience. Customer interviews with a Validation Board to discover needs and test assumptions. Design Thinking to explore customers’ wants and needs and evolving your understanding with quick prototypes. Behavior studies, observations, and the Mom Test to also understand customers. Three Horizons for developing strategy. Objectives and Key Results (OKRs) to communicate strategy and set goals that are well aligned.

 

Useful links:

 

Resources mentioned during the interview:

 

Related TEI Interviews:

 

Innovation Quote

“Failure is an option here. If things are not failing, you are not innovating enough” – Elon Musk

 

Thanks!

Thank you for being an Everyday Innovator and learning with me from the successes and failures of product innovators, managers, and developers. If you enjoyed the discussion, help out a fellow product manager by sharing it using the social media buttons you see below.

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  I met my guest at a Product Camp and learned that we shared a perspective about innovation and product management processes. He sums up this perspective as being “anti-dogma.” There is a good deal of dogma around processes and too often processes are... I met my guest at a Product Camp and learned that we shared a perspective about innovation and product management processes. He sums up this perspective as being “anti-dogma.” There is a good deal of dogma around processes and too often processes are applied blindly without knowing the details required to use the process wisely in a specific situation and culture.<br /> <br /> In this interview, we discuss the issue of process dogma as well as a toolbox approach to the work a product manager does.<br /> <br /> My guest is Chris Spagnuolo. Chris is a product management and innovation consultant who works with organizations of all sizes to deeply understand their portfolio and product challenges and help them design opportunities to improve. He has led cross-functional, collaborative, agile product teams at organizations of all sizes and successfully founded three startups. He avoids dogma and instead focuses on generating insights through deep understanding of the organizations that he works with to identify a sustainable, adaptable journey for them to achieve their goals. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 34:20 11200
TEI 129: How product managers can better work with Sales – with Keith Hawk http://productinnovationeducators.com/blog/tei-129-how-product-managers-can-better-work-with-sales-with-keith-hawk/ Mon, 19 Jun 2017 11:50:00 +0000 http://productinnovationeducators.com/?p=11142 http://productinnovationeducators.com/blog/tei-129-how-product-managers-can-better-work-with-sales-with-keith-hawk/#respond http://productinnovationeducators.com/blog/tei-129-how-product-managers-can-better-work-with-sales-with-keith-hawk/feed/ 0   In this episode, we are talking about sales people and how product managers can improve their work with sales people. For some product managers, sales professionals are a source of tension, maybe because they overpromise and make product commitments without first coordinating with product management. For other product managers, sales professionals provide access to […]

 

Product Management Interview - Keith HawkIn this episode, we are talking about sales people and how product managers can improve their work with sales people. For some product managers, sales professionals are a source of tension, maybe because they overpromise and make product commitments without first coordinating with product management. For other product managers, sales professionals provide access to customers and help arrange problem-discovery interviews. They are an ally to product management.

Regardless of your working relationship with sales professionals, there is room for improvement. To explore this topic you would be hard-pressed to find anyone better than my guest, Keith Hawk. Keith has incredible street cred for this topic as he worked in a technology support role early in this career, working with sales professionals and product management. From there he served as the Director of Technology Support, Director of Marketing, VP Customer Support, and recently retired from his long-term role as the Senior Vice President of Sales for LexisNexis, a multi-billion dollar organization with over 10,000 employees. Keith has a very rich background in the information industry and he has played a broad role in the development of LexisNexis as a company. He is also the author of the book Get-Real Selling: Your Personal Coach for REAL Sales Excellence, which greatly influenced my thoughts on the function of Sales.

Practices and Ideas for Product Managers and Innovators

Summary of some concepts discussed:

  • Business-to-Business sales is about one thing – helping to make other people’s businesses more successful. Aspects of this include helping them help their customers, improving the economics of their business, and improving the personal quality of their lives.
  • A poor sales person can be thought of as a bag diver – a walking, talking brochure that is just spitting out product features until they find a feature or a product someone cares about — reaching into their bag of brochures over and over.
  • 3 things a good sales professional wants from product managers are:
    • Availability – open communication to discuss opportunities that may require a new product feature or an entirely new product.
    • Interaction – product managers that can interact with customers and understand how customers actually use products and feel their challenges.
    • Formalize – define the relationship between Sales and Product Management and schedule periodic collaboration to share successes and opportunities.
  • When a sales person overcommits with a customer, promising a capability that doesn’t currently exist, a big girl, big boy talk is needed between Sales and Product Management leadership. Ask if this was our money, would it be in our best interest and the best interest of the customer to create the new capability. A foundation of expectations – values and standards to live by – should exist between Sales and Product Management.
  • Product Management and Sales leadership need to set ground rules for customer discovery meetings and general interactions.
  • Product managers can have customer discovery meetings with sales people during the early stages of a customer sales cycle, before a sales person has created a recommendation for the customer, without concern of the meeting becoming a sales meeting.
  • To avoid Sales too frequently engaging product managers to meet with customers, consider if sales engineers are needed. Also, set an expectation between Sales and Product Management for how much of a product manager’s time can be devoted to direct support of Sales, such as 10% of their time.

 

Useful links:

 

Innovation Quotes

“Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.” – General George Patton

“Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot, it becomes the teapot. Now, water can flow or it can crash. Be water, my friend.” – Bruce Lee

 

Thanks!

Thank you for being an Everyday Innovator and learning with me from the successes and failures of product innovators, managers, and developers. If you enjoyed the discussion, help out a fellow product manager by sharing it using the social media buttons you see below.

]]>
  In this episode, we are talking about sales people and how product managers can improve their work with sales people. For some product managers, sales professionals are a source of tension, maybe because they overpromise and make product commitments ...  
In this episode, we are talking about sales people and how product managers can improve their work with sales people. For some product managers, sales professionals are a source of tension, maybe because they overpromise and make product commitments without first coordinating with product management. For other product managers, sales professionals provide access to customers and help arrange problem-discovery interviews. They are an ally to product management.
Regardless of your working relationship with sales professionals, there is room for improvement. To explore this topic you would be hard-pressed to find anyone better than my guest, Keith Hawk. Keith has incredible street cred for this topic as he worked in a technology support role early in this career, working with sales professionals and product management. From there he served as the Director of Technology Support, Director of Marketing, VP Customer Support, and recently retired from his long-term role as the Senior Vice President of Sales for LexisNexis, a multi-billion dollar organization with over 10,000 employees. Keith has a very rich background in the information industry and he has played a broad role in the development of LexisNexis as a company. He is also the author of the book Get-Real Selling: Your Personal Coach for REAL Sales Excellence, which greatly influenced my thoughts on the function of Sales.
Practices and Ideas for Product Managers and Innovators
Summary of some concepts discussed:

* Business-to-Business sales is about one thing – helping to make other people’s businesses more successful. Aspects of this include helping them help their customers, improving the economics of their business, and improving the personal quality of their lives.


* A poor sales person can be thought of as a bag diver – a walking, talking brochure that is just spitting out product features until they find a feature or a product someone cares about — reaching into their bag of brochures over and over.


* 3 things a good sales professional wants from product managers are:

* Availability – open communication to discuss opportunities that may require a new product feature or an entirely new product.




* Interaction – product managers that can interact with customers and understand how customers actually use products and feel their challenges.
* Formalize – define the relationship between Sales and Product Management and schedule periodic collaboration to share successes and opportunities.




* When a sales person overcommits with a customer, promising a capability that doesn’t currently exist, a big girl, big boy talk is needed between Sales and Product Management leadership. Ask if this was our money, would it be in our best interest and the best interest of the customer to create the new capability. A foundation of expectations – values and standards to live by – should exist between Sales and Product Management.


* Product Management and Sales leadership need to set ground rules for customer discovery meetings and general interactions.


* Product managers can have customer discovery meetings with sales people during the early stages of a customer sales cycle, before a sales person has created a recommendation for the customer, without concern of the meeting becoming a sales meeting.


* To avoid Sales too frequently engaging product managers to meet with customers, consider if sales engineers are needed. Also, set an expectation between Sales and Product Management for how much of a product manager’s time can be devoted to direct support of Sales, such as 10% of their time.

 
Useful links:

* Keith’s book,
Chad McAllister, PhD - Helping Product Managers become Product Masters clean 40:41 11142
TEI 128: Creating better product teams – with Nate Walkingshaw http://productinnovationeducators.com/blog/tei-128-creating-better-product-teams-with-nate-walkingshaw/ Mon, 12 Jun 2017 11:50:00 +0000 http://productinnovationeducators.com/?p=11122 http://productinnovationeducators.com/blog/tei-128-creating-better-product-teams-with-nate-walkingshaw/#respond http://productinnovationeducators.com/blog/tei-128-creating-better-product-teams-with-nate-walkingshaw/feed/ 0   Back in episode 121 I had the pleasure of talking with Richard Banfield, one of three authors of the new book Product Leadership. Then, in episode 125 I spoke with Martin Eriksson, who also is a co-author of the book. So, it seemed only proper that I make this a true trifecta by interviewing […]

 

Product Manager Interview - Nate WalkingshawBack in episode 121 I had the pleasure of talking with Richard Banfield, one of three authors of the new book Product Leadership. Then, in episode 125 I spoke with Martin Eriksson, who also is a co-author of the book. So, it seemed only proper that I make this a true trifecta by interviewing the third co-author, which is Nate Walkingshaw. I was especially eager to do this after Richard told me that Nate is the smartest product person he knows. Nate has some firm opinions on product teams and how to structure teams to work well. You may have seen his thought-provoking post on Mind the Product titled, “Agile Died While You Were Doing Your Standup.” In our discussion, we touch on concepts from that post but dive deeper into team structures and needs for modern product teams.

Nate has started successful companies in the medical and fitness markets and has had many product experiences. Later he became the Chief Product Officer for Pluralsight, the largest providers of online technology learning, where he built a user-centered product team. In 2016 his role expanded to Chief Experience Officer where he oversees Development, Content, and Product Marketing.

 

Practices and Ideas for Product Managers and Innovators

Summary of some concepts discussed:

  • Software as a Service (SaaS) has forced teams to change. The feedback loop between users and developers is now “end-of-the-day” – hours, not days.
  • Siloed teams won’t work today – product teams must be fully integrated.
  • Corporate strategy and technology strategy must be aligned.
  • The three key elements for teams that increase velocity are:
    • Vision – is there a clear vision for each product team and are they connected to the vision?
    • Strategy – do team members know the product strategy and how their work fits into the strategy of the team and the organization?
    • Autonomy – do team members have the freedom to explore the execution of the strategy for the team?
  • Velocity also increases when team members experience first-hand how customers respond to using the product and to changes when they are made. Web collaboration tools are used with customers for real-time interactions.
  • Compensate teams, not individuals, for meeting objectives.

Useful links’

  • New Book – Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams
  • Pluralsite—technology training and where Nate is Chief Experience Officer

 

Innovation Quote

“In a world of change, the learners shall inherit the earth, while the learned shall find themselves perfectly suited for a world that no longer exists.” ― Eric Hoffer

 

Thanks!

Thank you for being an Everyday Innovator and learning with me from the successes and failures of product innovators, managers, and developers. If you enjoyed the discussion, help out a fellow product manager by sharing it using the social media buttons you see below.

]]>   Back in episode 121 I had the pleasure of talking with Richard Banfield, one of three authors of the new book Product Leadership. Then, in episode 125 I spoke with Martin Eriksson, who also is a co-author of the book. So,  
Back in episode 121 I had the pleasure of talking with Richard Banfield, one of three authors of the new book Product Leadership. Then, in episode 125 I spoke with Martin Eriksson, who also is a co-author of the book. So, it seemed only proper that I make this a true trifecta by interviewing the third co-author, which is Nate Walkingshaw. I was especially eager to do this after Richard told me that Nate is the smartest product person he knows. Nate has some firm opinions on product teams and how to structure teams to work well. You may have seen his thought-provoking post on Mind the Product titled, “Agile Died While You Were Doing Your Standup.” In our discussion, we touch on concepts from that post but dive deeper into team structures and needs for modern product teams.
Nate has started successful companies in the medical and fitness markets and has had many product experiences. Later he became the Chief Product Officer for Pluralsight, the largest providers of online technology learning, where he built a user-centered product team. In 2016 his role expanded to Chief Experience Officer where he oversees Development, Content, and Product Marketing.
 
Practices and Ideas for Product Managers and Innovators
Summary of some concepts discussed:

* Nate’s new book, Product Leadership, is now available. It is the first book focused on product leadership for product managers.


* Software as a Service (SaaS) has forced teams to change. The feedback loop between users and developers is now “end-of-the-day” – hours, not days.


* Siloed teams won’t work today – product teams must be fully integrated.


* Corporate strategy and technology strategy must be aligned.


* The three key elements for teams that increase velocity are:

* Vision – is there a clear vision for each product team and are they connected to the vision?
* Strategy – do team members know the product strategy and how their work fits into the strategy of the team and the organization?
* Autonomy – do team members have the freedom to explore the execution of the strategy for the team?




* Velocity also increases when team members experience first-hand how customers respond to using the product and to changes when they are made. Web collaboration tools are used with customers for real-time interactions.


* Compensate teams, not individuals, for meeting objectives.

Useful links’

* New Book – Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams
* Pluralsite—technology training and where Nate is Chief Experience Officer

 
Innovation Quote
“In a world of change, the learners shall inherit the earth, while the learned shall find themselves perfectly suited for a world that no longer exists.” ― Eric Hoffer
 
Thanks!
Thank you for being an Everyday Innovator and learning with me from the successes and failures of product innovators, managers, and developers. If you enjoyed the discussion, help out a fellow product manager by sharing it using the social media buttons you see below.
]]>
Chad McAllister, PhD - Helping Product Managers become Product Masters clean 43:10 11122 TEI 127: B2B product management – with Jeff Lash http://productinnovationeducators.com/blog/tei-127-b2b-product-management-with-jeff-lash/ Mon, 05 Jun 2017 11:50:00 +0000 http://productinnovationeducators.com/?p=11103 http://productinnovationeducators.com/blog/tei-127-b2b-product-management-with-jeff-lash/#respond http://productinnovationeducators.com/blog/tei-127-b2b-product-management-with-jeff-lash/feed/ 0   This is a listener suggested episode, which I love doing. I enjoy receiving requests from listeners asking for specific topics to explore. Several people have had questions about B2B product management. A B2B company sells its products to other organizations while a B2C company provides its products to consumers. To explore this topic, I […]

 

Product Manager Interview - Jeff LashThis is a listener suggested episode, which I love doing. I enjoy receiving requests from listeners asking for specific topics to explore. Several people have had questions about B2B product management. A B2B company sells its products to other organizations while a B2C company provides its products to consumers.

To explore this topic, I asked Jeff Lash to join us. Jeff is a recognized thought leader in product management, with over a decade of experience in the development of Web-based products and SaaS systems. His product management career includes both new product launches and major turnarounds of existing product lines, as well as creation of the product management role into organizations. He has significant expertise in customer understanding, new product innovation, agile product management, user experience design, and product development processes. He is a Vice President at SiriusDecisions, a research and advisory company for B2B organizations.

While the focus of our discussion is on product management for B2B companies, there are tips and practices B2C product managers will find valuable too.

 

Practices and Ideas for Product Managers and Innovators

Summary of some questions discussed:

  • How does B2B product management differ from B2C? The B2B product group is like a smaller business in a larger business. B2B product managers are generally responsible for an entire product while a B2C product manager may be responsible for a portion of a product, for example, the Search capability of a product. While there are many similarities, I’m starting to see some trends in differences, such as with the importance of user experience design. Also, B2B product managers are more involved in enabling and helping the sales team be successful.

 

  • How do B2B sales models impact product management? Direct or indirect sale channels are part of the B2B product manager’s tools and responsibilities. Product Management is interlocked with the Marketing and Sales function of an organization. Product managers can get overloaded by Sales and sucked into helping too much with questions and customer calls instead of doing the work of product management. Organizations that excel have balance. They have clear responsibilities for product managers in terms of how they support Sales and well-communicated ground rules. Also, Product Marketing exists as a function to transfer knowledge of the product to rest of the organization. We see alignment between the executives responsible for Product Management, Marketing, and Sales.

 

  • How do buying roles impact product management? This is a key difference with B2B product management compared to B2C. In a B2B environment, there are multiple buyers, such as Decision Maker, Champion, Influencer, and GateKeeper, in addition to the actual users of the product. Product managers need to address personas for each of the roles involved in the buying process and also help Sales understand these roles and vice-versa.

 

  • How can product managers avoid the “one-off” practice that some B2B organizations find themselves in – customizing a product for each customer? Organizational culture is a key influencer to this situation. Some cultures permit sales professionals to write new product capabilities into customer contracts and then product management has to find a way to satisfy the expectations created by Sales. This is a poor practice. Executives need to be in alignment and have a clear means of addressing specific customer requests. One technique is to have an agreed upon percentage of product management and development resources to respond to requests from Sales. For example, 20% of the roadmap is set aside to be sales opportunity driven. Also, when new product functionality is needed to “close” a deal or keep a customer, an expectation of the customer is needed. An example is to require a sales contract with the customer before beginning development of the new functionality. Further, product managers should track the requests for “must have features” to close sales deals against those that actually close. Product managers can use such requests as an opportunity for a customer inquiry visit to learn more about the actual need.

 

  • What are factors in determining pricing for B2B products? We find a lot of product managers are uncomfortable with pricing. Instead of thinking about a single price for a product, think in terms of a pricing and packaging strategy. This could involve different tiers, different combinations of product feature packages, and different use cases. Pricing is fundamentally a function of value. Examining the other ways customers are trying to solve the problem the product solves is a way to make judgments about value.

 

  • What can product managers do who receive feature requests indirectly and not from customers? It is very difficult if not impossible to be a good product manager if you don’t have the opportunity to talk with customers, buyers, and users. I see organizations where Sales “owns the relationship” and they don’t want product managers interacting directly with customers. When requests come in for product features – from Sales, Tech Support, etc. – use them as opportunities to ask to talk with the customers making the request. You won’t be successful every time you do this, but you will some of the time. You can get creative and find other sources for the information you need, such as someone who chose a competitor’s product over yours. Product Management leadership also needs to set expectations for the customer involvement that is needed.

 

Useful links

 

Innovation Quote

“No one wants a product. A product is just a way to help someone get whatever it is that they really want.” -Jeff Lash

 

Thanks!

Thank you for being an Everyday Innovator and learning with me from the successes and failures of product innovators, managers, and developers. If you enjoyed the discussion, help out a fellow product manager by sharing it using the social media buttons you see below.

]]>
  This is a listener suggested episode, which I love doing. I enjoy receiving requests from listeners asking for specific topics to explore. Several people have had questions about B2B product management. A B2B company sells its products to other organ...  
This is a listener suggested episode, which I love doing. I enjoy receiving requests from listeners asking for specific topics to explore. Several people have had questions about B2B product management. A B2B company sells its products to other organizations while a B2C company provides its products to consumers.
To explore this topic, I asked Jeff Lash to join us. Jeff is a recognized thought leader in product management, with over a decade of experience in the development of Web-based products and SaaS systems. His product management career includes both new product launches and major turnarounds of existing product lines, as well as creation of the product management role into organizations. He has significant expertise in customer understanding, new product innovation, agile product management, user experience design, and product development processes. He is a Vice President at SiriusDecisions, a research and advisory company for B2B organizations.
While the focus of our discussion is on product management for B2B companies, there are tips and practices B2C product managers will find valuable too.
 
Practices and Ideas for Product Managers and Innovators
Summary of some questions discussed:

* How does B2B product management differ from B2C? The B2B product group is like a smaller business in a larger business. B2B product managers are generally responsible for an entire product while a B2C product manager may be responsible for a portion of a product, for example, the Search capability of a product. While there are many similarities, I’m starting to see some trends in differences, such as with the importance of user experience design. Also, B2B product managers are more involved in enabling and helping the sales team be successful.

 

* How do B2B sales models impact product management? Direct or indirect sale channels are part of the B2B product manager’s tools and responsibilities. Product Management is interlocked with the Marketing and Sales function of an organization. Product managers can get overloaded by Sales and sucked into helping too much with questions and customer calls instead of doing the work of product management. Organizations that excel have balance. They have clear responsibilities for product managers in terms of how they support Sales and well-communicated ground rules. Also, Product Marketing exists as a function to transfer knowledge of the product to rest of the organization. We see alignment between the executives responsible for Product Management, Marketing, and Sales.

 

* How do buying roles impact product management? This is a key difference with B2B product management compared to B2C. In a B2B environment, there are multiple buyers, such as Decision Maker, Champion, Influencer, and GateKeeper, in addition to the actual users of the product. Product managers need to address personas for each of the roles involved in the buying process and also help Sales understand these roles and vice-versa.

 

* How can product managers avoid the “one-off” practice that some B2B organizations find themselves in – customizing a product for each customer? Organizational culture is a key influencer to this situation. Some cultures permit sales professionals to write new product capabilities into customer contracts and then product management has to find a way to satisfy the expectations created by Sales. This is a poor practice. Executives need to be in alignment and have a clear means of addressing specific customer requests. One technique is to have an agreed upon percentage of product management and development resources to respond to requests from Sales. For example, 20% of the roadmap is set aside to be sales opportunity driven. Also, when new product functionality is needed to “close” a deal or keep a customer,]]>
Chad McAllister, PhD - Helping Product Managers become Product Masters clean 44:23 11103
TEI 126: Mapping innovation – with Greg Satell http://productinnovationeducators.com/blog/tei-126-mapping-innovation-with-greg-satell/ Mon, 29 May 2017 11:50:00 +0000 http://productinnovationeducators.com/?p=11073 http://productinnovationeducators.com/blog/tei-126-mapping-innovation-with-greg-satell/#respond http://productinnovationeducators.com/blog/tei-126-mapping-innovation-with-greg-satell/feed/ 0   A brand new book for product managers and innovators hits physical and virtual shelves this week. It’s titled Mapping Innovation and my guest, Greg Satell, is the author. We talk about some of the concepts from the book and other writing he has done, including while there is no one-way right way for companies […]

 

Product Manager Interview - Greg SatellA brand new book for product managers and innovators hits physical and virtual shelves this week. It’s titled Mapping Innovation and my guest, Greg Satell, is the author. We talk about some of the concepts from the book and other writing he has done, including while there is no one-way right way for companies to innovate, there are patterns, as well as a framework for different types of innovations and skills needed for each.

Greg has several international business experiences building and managing media businesses. He last served as the SVP of Strategy and Innovation at Moxie Interactive, a leading marketing services organizations. Lately he has been writing and speaking about innovation and I’m glad he is speaking with us, in this interview.

Practices and Ideas for Product Managers and Innovators

Summary of some questions discussed:

  • What do you want to accomplish for readers with your new book, Mapping Innovation? Over the years I’ve developed a number of products and there was also such a pressure to innovate, but I was never sure how to go about it. There are a lot of ways to innovate – open innovation, lean launch pads, design thinking, and lots of other great ideas. When you look at great innovators, it appears they use very different approaches. I talked with many great innovators and what I found is that innovation is really about solving problems. There are as many different ways to innovate as there are problems to solve.  What I did was to create a framework that focused on the different kinds of problems.

 

  • What sets great innovators apart from others? It isn’t so much how they solve problems. The great innovators I talked with and studied used different approaches to solving problems. What they had in common was that they used a systematic and disciplined process for identifying problems to solve. These were unresolved problems in their market or in their organization. An example is Experian Data Labs – a group at the $4B Experian that exists solely to identify and investigate customer problems. Another example is how IBM identifies longer-term problems that they might solve in the next 5 to 10 years. Google’s past practice of providing 20% time to employees for personal-interest projects is another method.

 

  • What is your Innovation Matrix framework? You need to ask two basic questions: (1) how well is the problem defined and (2) how well do I understand the skills needed to solve the problem. This creates a 2×2 matrix and I have named each quadrant:
    • Breakthrough Innovation — well-defined problem, not well-defined solution.
    • Sustaining Innovation — well-defined problem and well-defined solution.
    • Basic Research — not well-defined problem or solution.
    • Disruptive Innovation – not well-defined problem but well-defined solution.

Innovation Matrix for Product Managers

 

Useful links

 

Innovation Quote

“The next big thing always starts out looking like a toy.” – Chris Dixon. Greg’s take on this is… “The next big thing always starts out looking like nothing at all.”

 

Thanks!

Thank you for being an Everyday Innovator and learning with me from the successes and failures of product innovators, managers, and developers. If you enjoyed the discussion, help out a fellow product manager by sharing it using the social media buttons you see below.

]]>
  A brand new book for product managers and innovators hits physical and virtual shelves this week. It’s titled Mapping Innovation and my guest, Greg Satell, is the author. We talk about some of the concepts from the book and other writing he has done,... A brand new book for product managers and innovators hits physical and virtual shelves this week. It's titled Mapping Innovation and my guest, Greg Satell, is the author. We talk about some of the concepts from the book and other writing he has done, including while there is no one-way right way for companies to innovate, there are patterns, as well as a framework for different types of innovations and skills needed for each.<br /> <br /> Greg has several international business experiences building and managing media businesses. He last served as the SVP of Strategy and Innovation at Moxie Interactive, a leading marketing services organizations. Lately he has been writing and speaking about innovation and I'm glad he is speaking with us, in this interview. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 31:59 11073
TEI 125: Product management communities of practice – with Martin Eriksson http://productinnovationeducators.com/blog/tei-125-product-management-communities-of-practice-with-martin-eriksson/ Mon, 22 May 2017 11:50:00 +0000 http://productinnovationeducators.com/?p=11000 http://productinnovationeducators.com/blog/tei-125-product-management-communities-of-practice-with-martin-eriksson/#respond http://productinnovationeducators.com/blog/tei-125-product-management-communities-of-practice-with-martin-eriksson/feed/ 0   You are not alone as a product manager or innovator if you have had to explain your job to people you work with. It’s not uncommon. While your role is vital to the creation of successful products, it is not always understood by others. It can also be a lonely role because of that. […]

 

Product Manager Interview with Martin ErikssonYou are not alone as a product manager or innovator if you have had to explain your job to people you work with. It’s not uncommon. While your role is vital to the creation of successful products, it is not always understood by others. It can also be a lonely role because of that. Even though product managers frequently collaborate with others, they don’t often interact with other product managers – people who actually understand their job along with the joys, frustrations, and pains it brings.

What is a product manager or innovator to do? My guest has the answer, and it is one I have experienced and valued myself – participating in communities of practice.

My guest is a co-author of the book, Product Leadership, which was the topic of episode 121 with one of the other co-authors. He started his career as a web designer and developer but found his real talent was translating between design, development, and business people. After several startups in his native Stockholm, he has led product teams at Monster, the Financial Times, Huddle, and Covestor in London and Boston. You may recognize him as the founder of ProductTank, a meetup for product managers, and co-founder of Mind the Product, a blog and training resource for product managers. His name is Martin Eriksson. Our discussion covers why product managers need to be part of a community of practice and, if you are not already, how to join or start one.

Practices and Ideas for Product Managers and Innovators

Summary of some questions discussed:

  • Please share an update on your Product Leadership book.  It’s being released next week, at the end of May. Details are available at Productleadershipbook.com. We interviewed 75-100 product leaders to understand the challenges with product leadership and how to overcome them. We are discussing the book at some upcoming meetups as well as the Mind the Product annual conference in June in San Francisco.

 

  • What is a community of practice? If you look at established professions like Law, Engineering, or Project Management, you find strong professional groups where people come together to learn from each other and explore what is new. That is a community of practice. It may take the form of a meetup, professional association, or another form of group.

 

  • Why do product managers need to be part of a community of practice? Product managers can feel a bit alone on the job. We may be the only product manager on a team. You don’t have anyone to complain to about the work and bounce ideas off of that also understands the role. You can feel like Engineering is ganging up on you, Business Leadership is putting undue pressure on you, or Sales is ignoring you.  You need get out of that environment at times and talk to peers in similar situations and know that you really are not alone. You need a tribe of your own to be part of.

 

  • What should product managers expect from a productive community of practice? Product managers need to be curious and always learning. The pace of change in industries and technologies requires product managers to be learning and striving to stay in front of the meaningful changes. The ability to learn from your peers is the most important aspect of a community of practice. You also get to hear about the challenges others are facing. It’s important to know that you are not alone and that others encounter similar issues.

 

  • What are opportunities for product managers? One group that has been around is Product Camp. It’s a one-day unconference, generally with no set agenda that self-organizes shortly before the conference or even the morning of the conference by the attendees. Product Tank that I started has more than a 100 locations around the world. It is a fairly standardized format, with meetings taking place in the evenings after work with speakers, Q&A, and networking. The focus is to get people talking and asking questions. Over time people start to come together outside of the scheduled meetup times to help each other.

 

  • How could product managers start their own community of practice? Meetups and professional groups are not available in every city. For product managers that don’t have a community of practice near them, they still have options, including creating their own. Product Tank actually provides resources to help anyone start a new Product Tank meetup in their area. To get help, just email producttank@mindtheproduct.com.  There are also online options for a community. Product Tank has a slack channel where product managers can ask questions or discuss various solutions, which is at: http://www.mindtheproduct.com/slack. Consider the options you have regardless of where you live.

 

  • What advice would you give a new product manager? Being a product manager is about being a coach that brings together the best solution from the team. The best product managers don’t let their ego get in the way. The product manager’s job is to focus on the customers’ problem and bring the whole team together to create the best solutions.

 

Useful links

 

Innovation Quote

“There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.” –Peter Drucker

 

Thanks!

Thank you for being an Everyday Innovator and learning with me from the successes and failures of product innovators, managers, and developers. If you enjoyed the discussion, help out a fellow product manager by sharing it using the social media buttons you see below.

]]>
  You are not alone as a product manager or innovator if you have had to explain your job to people you work with. It’s not uncommon. While your role is vital to the creation of successful products, it is not always understood by others.  
You are not alone as a product manager or innovator if you have had to explain your job to people you work with. It’s not uncommon. While your role is vital to the creation of successful products, it is not always understood by others. It can also be a lonely role because of that. Even though product managers frequently collaborate with others, they don’t often interact with other product managers – people who actually understand their job along with the joys, frustrations, and pains it brings.
What is a product manager or innovator to do? My guest has the answer, and it is one I have experienced and valued myself – participating in communities of practice.
My guest is a co-author of the book, Product Leadership, which was the topic of episode 121 with one of the other co-authors. He started his career as a web designer and developer but found his real talent was translating between design, development, and business people. After several startups in his native Stockholm, he has led product teams at Monster, the Financial Times, Huddle, and Covestor in London and Boston. You may recognize him as the founder of ProductTank, a meetup for product managers, and co-founder of Mind the Product, a blog and training resource for product managers. His name is Martin Eriksson. Our discussion covers why product managers need to be part of a community of practice and, if you are not already, how to join or start one.
Practices and Ideas for Product Managers and Innovators
Summary of some questions discussed:

* Please share an update on your Product Leadership book.  It’s being released next week, at the end of May. Details are available at Productleadershipbook.com. We interviewed 75-100 product leaders to understand the challenges with product leadership and how to overcome them. We are discussing the book at some upcoming meetups as well as the Mind the Product annual conference in June in San Francisco.

 

* What is a community of practice? If you look at established professions like Law, Engineering, or Project Management, you find strong professional groups where people come together to learn from each other and explore what is new. That is a community of practice. It may take the form of a meetup, professional association, or another form of group.

 

* Why do product managers need to be part of a community of practice? Product managers can feel a bit alone on the job. We may be the only product manager on a team. You don’t have anyone to complain to about the work and bounce ideas off of that also understands the role. You can feel like Engineering is ganging up on you, Business Leadership is putting undue pressure on you, or Sales is ignoring you.  You need get out of that environment at times and talk to peers in similar situations and know that you really are not alone. You need a tribe of your own to be part of.

 

* What should product managers expect from a productive community of practice? Product managers need to be curious and always learning. The pace of change in industries and technologies requires product managers to be learning and striving to stay in front of the meaningful changes. The ability to learn from your peers is the most important aspect of a community of practice. You also get to hear about the challenges others are facing. It’s important to know that you are not alone and that others encounter similar issues.

 

* What are opportunities for product managers? One group that has been around is Product Camp. It’s a one-day unconference, generally with no set agenda that self-organizes shortly before the conference or even the morning of the conference by the attendees. Product Tank that I started has more than a 100 locations around the world. It is a fairly standardized format, with meetings taking place in the evenings after work ...]]>
Chad McAllister, PhD - Helping Product Managers become Product Masters clean 32:55 11000
TEI 124: Business design for product managers – with Jay Peters http://productinnovationeducators.com/blog/tei-124-business-design-for-product-managers-with-jay-peters/ Mon, 15 May 2017 11:50:00 +0000 http://productinnovationeducators.com/?p=10927 http://productinnovationeducators.com/blog/tei-124-business-design-for-product-managers-with-jay-peters/#respond http://productinnovationeducators.com/blog/tei-124-business-design-for-product-managers-with-jay-peters/feed/ 0 Product managers and innovators want more influence in an organization so they can better create value for customers. Without influence, we can’t build support for our ideas and convince others to help us. Influence also allows us to be more strategic in our work, which is the same thing executive leaders want from product management. […]

Product Manager Interview - Jay Peters Product managers and innovators want more influence in an organization so they can better create value for customers. Without influence, we can’t build support for our ideas and convince others to help us. Influence also allows us to be more strategic in our work, which is the same thing executive leaders want from product management. When I share that this podcast and my training helps product managers become product masters, increasing influence is the key factor involved for the product manager. Part of the journey to mastery is thinking more strategically and more in terms of value not only to customers but to the organization as a whole. This means moving from involvement in the design of products to involvement in the design of businesses.

And that is exactly what today’s guest is here to talk with us about — thinking of business design through the lens of product management and innovation. My guest is Jay Peters, Managing Director for PARK USA. PARK is one of the leading experts in the management of design and innovation. They consult, coach and educate on how to maximize the value of design.

Product managers and innovators learn about four areas of Design Value from the interview:

  1. More profit,
  2. More brand equity,
  3. More innovation, and
  4. Faster change.

Practices and Ideas for Product Managers and Innovators

Summary of some questions discussed:

  • What is Design Value in an organization and why is it important?  It simply means the value that design can create for organizations. The challenge is to identify the contributions that design can bring to an organization. Value is often measured using the triple bottom line — economic, social, and environmental dimensions. In addition to organizational profit, you ask how the organization is doing good for the community and for the environment. For design value, there are four main categories for contributions: profits, brand equity, innovation, and change. Design is about the approach, strategy, and methodology for making improvements in each category.

 

  • What is the profit category?  This is the economic component of the triple bottom line. Design can help drive profits several different ways. It can help sell more of the same offer or product or create a premium product to sell at a higher price. Design can also help decrease manufacturing or marketing costs.

 

  • What is the brand equity category? Design can help increase brand exposure, loyalty, awareness, and desirability. It is really about brand positioning and recognition. Design can have a significant impact on driving a brand strategy.

 

  • What is the innovation category? Design can help innovation from a consumer or desirability standpoint, which can lead to improved innovation and faster time to market. It can also produce more intellectual property, contributing to improved value for the organization.

 

  • What is the change category? This impacts organizational culture or society. Design can help organizations foster a culture of innovation and creativity. It can help society with some of its most challenging problems such as issues around pollution, homelessness, etc. Change is always resisted until those involved understand the benefits of making the change. Change can be accomplished top down, with senior leadership driving the change, or from the bottom up, such as a product team pushing for change improve value for customers.

Design Value

 

Useful links

 

Innovation Quotes

“Great design management and leadership adds great value to the triple bottom line.” -Jay Peters

 

Thanks!

Thank you for being an Everyday Innovator and learning with me from the successes and failures of product innovators, managers, and developers. If you enjoyed the discussion, help out a fellow product manager by sharing it using the social media buttons you see below.

]]>
Product managers and innovators want more influence in an organization so they can better create value for customers. Without influence, we can’t build support for our ideas and convince others to help us. Influence also allows us to be more strategic ... Product managers and innovators want more influence in an organization so they can better create value for customers. Without influence, we can’t build support for our ideas and convince others to help us. Influence also allows us to be more strategic in our work, which is the same thing executive leaders want from product management. When I share that this podcast and my training helps product managers become product masters, increasing influence is the key factor involved for the product manager. Part of the journey to mastery is thinking more strategically and more in terms of value not only to customers but to the organization as a whole. This means moving from involvement in the design of products to involvement in the design of businesses.
And that is exactly what today’s guest is here to talk with us about — thinking of business design through the lens of product management and innovation. My guest is Jay Peters, Managing Director for PARK USA. PARK is one of the leading experts in the management of design and innovation. They consult, coach and educate on how to maximize the value of design.
Product managers and innovators learn about four areas of Design Value from the interview:

* More profit,
* More brand equity,
* More innovation, and
* Faster change.

Practices and Ideas for Product Managers and Innovators
Summary of some questions discussed:

* What is Design Value in an organization and why is it important?  It simply means the value that design can create for organizations. The challenge is to identify the contributions that design can bring to an organization. Value is often measured using the triple bottom line — economic, social, and environmental dimensions. In addition to organizational profit, you ask how the organization is doing good for the community and for the environment. For design value, there are four main categories for contributions: profits, brand equity, innovation, and change. Design is about the approach, strategy, and methodology for making improvements in each category.

 

* What is the profit category?  This is the economic component of the triple bottom line. Design can help drive profits several different ways. It can help sell more of the same offer or product or create a premium product to sell at a higher price. Design can also help decrease manufacturing or marketing costs.

 

* What is the brand equity category? Design can help increase brand exposure, loyalty, awareness, and desirability. It is really about brand positioning and recognition. Design can have a significant impact on driving a brand strategy.

 

* What is the innovation category? Design can help innovation from a consumer or desirability standpoint, which can lead to improved innovation and faster time to market. It can also produce more intellectual property, contributing to improved value for the organization.

 

* What is the change category? This impacts organizational culture or society. Design can help organizations foster a culture of innovation and creativity. It can help society with some of its most challenging problems such as issues around pollution, homelessness, etc. Change is always resisted until those involved understand the benefits of making the change. Change can be accomplished top down, with senior leadership driving the change, or from the bottom up, such as a product team pushing for change improve value for customers.


 
Useful links

* Jay is with PARK, guiding design leaders
* Design blog Jay contributes to – Empowering design leaders

 
Innovation Quotes
“Great design management and leadership adds great value to the t...]]>
Chad McAllister, PhD - Helping Product Managers become Product Masters clean 33:10 10927
TEI 123: A product management view of Value Proposition Design – with Alex Osterwalder http://productinnovationeducators.com/blog/tei-123-a-product-management-view-of-value-proposition-design-with-alex-osterwalder/ Mon, 08 May 2017 11:50:00 +0000 http://productinnovationeducators.com/?p=10865 http://productinnovationeducators.com/blog/tei-123-a-product-management-view-of-value-proposition-design-with-alex-osterwalder/#respond http://productinnovationeducators.com/blog/tei-123-a-product-management-view-of-value-proposition-design-with-alex-osterwalder/feed/ 0   This interview is rather meta. It’s a discussion about a book; not about the book itself, but about the product management decisions for creating the book. This is the story of recognizing a problem a target market has and addressing it with a product. You likely already know my guest, Alex Osterwalder, as the […]

 

Product Manager Interview - Alex OsterwalderThis interview is rather meta. It’s a discussion about a book; not about the book itself, but about the product management decisions for creating the book. This is the story of recognizing a problem a target market has and addressing it with a product.

You likely already know my guest, Alex Osterwalder, as the inventor of the Business Model Canvas — a one-page business model — and author of the related book Business Model Generation. He is also the 2015 winner of the prestigious Thinkers50 Strategy Award and is ranked as the #15 most influential business thinker by Thinkers 50. Further, in 2013 he won the inaugural Innovation Luminary Award by the European Union. He more recently co-authored the book Value Proposition Design, which in a way, is the topic of our discussion.

However, I didn’t want to ask him the same questions he has been asked a hundred times that you can find in other interviews. Instead, I asked him to discuss the book from the perspective of a product manager — identifying the need for the book, its target market, the value it creates for customers and for his organization, as well as how the name was chosen. So, you not only get some insights into what Value Proposition Design is, you also get to see the book as a product and the product management thinking that went into its creation.

If you are new to Value Proposition Design, think of it as the third leg of a stool consisting of Lean Startup and Design Thinking as the other legs — all three are similar in intent and each provides valuable tools, arguably with Alex’s tools being most valuable to product managers who think like product leaders — or in my words, product masters.

 

Practices and Ideas for Product Managers and Innovators

Summary of some questions discussed:

  • Why was this product needed – the Value Proposition Design book? There were two triggers. The first one was that the Business Model Generation book was pretty successful and a lot of people started using the business model canvas. What we didn’t realize is that some people were repurposing the business model canvas to sketch out their value proposition. The business model canvas was never designed to help with that particular job. The only job to be done was how to sketch a business model. So we tried to figure out what would another tool be to satisfy the need. So that was the origin of the tool – addressing an unmet need of our existing customers. The second tool customers needed was the value proposition canvas. It’s like zooming in. The business model is the big picture perspective and you zoom into the value proposition. The other trigger was that we learned so much over the year since we launched Business Model Generation that we had a huge need to share that learning. We built upon what was working, integrating customer development and lean startup approaches into the new book with what we were learning as well.  Also, we had just launched the Strategyzer brand and the book was an opportunity to promote the brand with “Strategyzer” on the cover.

 

  • What opportunities would the book create for your company? The original vision for Strategyzer was to be the SAP of strategy, or the strategic operating system. We wanted to build the enterprise software that would help senior leaders manage strategy, manage innovation, and create new growth engines. It’s like strategy support tools, computer-aided design for strategy. So that was the original vision. Ultimately what we learned over time was we need three pillars to realize the vision. One is the tools and the concepts and the content. How do we help business people better solve these jobs to be done? How do they create business models, value propositions, etc.? You do that with the right tools and right processes. We teach it to them with content. The second pillar is the platform. It’s like how computer-aided design helped architects, engineers, and ultimately also software engineers, work in a very different way. If we have computer-aided design that helps us create and test better business models and value propositions, then we’re really onto something. The third pillar is the services that we offer. We learned people don’t use software to design and test strategies and business models in companies. So we needed to build a consulting arm that would help them understand the tools and the concepts. Ultimately, our goal is to help business people do a better job. It’s as simple as that. The book is used as an element of each of the pillars and helps us to establish our vision.

 

  • How did you think about the market segments the book was targeted to? There are several segments that we create the tools in Value Proposition Design for. Very surprisingly, they have similar jobs to be done even though they might be seen as different segments. Our tools were first used by entrepreneurs, because they were looking for tools that would help them structure their thinking. Over time large companies started to use our tools more. There we have several target segments: innovation teams, product managers, marketers, etc.  Today our main focus as a company is on large companies beyond 10,000 people. We identify three segments in these companies: innovation teams, C-suite executives, and the prosumer. We have free tools on our website from Value Proposition Design that appeal to the prosumers and then specific tools and training for the C-suite executives and innovation teams.

 

  • How did you choose the name for the product – Value Proposition Design? This is a good example of the local maximum problem. We had a group of 100 pre-readers we selected to help us work on some of the book content. They contributed to crafting some potential titles. Then we took some of those initial titles and started to test them on our website to see which one performed best. We tested things like Customer Stampede, Value Proposition Toolbox, and the like. Value Proposition Design won. But here’s the catch, and it’s an important lesson also for innovation and product management. When your starting point is wrong, you’ll hit local maximum. What I realized later on is that some things were not very good with the choice of Value Proposition. It’s something we didn’t catch with testing.

 

Useful links

  • Alex’s company that solves business problems, Strategyzer.
  • Strategyzer’s blog
  • Alex’s books – one third of each is available online for free.

 

Innovation Quotes

“We can be a lot more systematic.” –Alex Osterwalder
“You need to get out of the building.” –Steve Blank

 

Raw Transcript

TEI123

 

Thanks!

Thank you for being an Everyday Innovator and learning with me from the successes and failures of product innovators, managers, and developers. If you enjoyed the discussion, help out a fellow product manager by sharing it using the social media buttons you see below.

]]>
  This interview is rather meta. It’s a discussion about a book; not about the book itself, but about the product management decisions for creating the book. This is the story of recognizing a problem a target market has and addressing it with a produc...  
This interview is rather meta. It’s a discussion about a book; not about the book itself, but about the product management decisions for creating the book. This is the story of recognizing a problem a target market has and addressing it with a product.
You likely already know my guest, Alex Osterwalder, as the inventor of the Business Model Canvas — a one-page business model — and author of the related book Business Model Generation. He is also the 2015 winner of the prestigious Thinkers50 Strategy Award and is ranked as the #15 most influential business thinker by Thinkers 50. Further, in 2013 he won the inaugural Innovation Luminary Award by the European Union. He more recently co-authored the book Value Proposition Design, which in a way, is the topic of our discussion.
However, I didn’t want to ask him the same questions he has been asked a hundred times that you can find in other interviews. Instead, I asked him to discuss the book from the perspective of a product manager — identifying the need for the book, its target market, the value it creates for customers and for his organization, as well as how the name was chosen. So, you not only get some insights into what Value Proposition Design is, you also get to see the book as a product and the product management thinking that went into its creation.
If you are new to Value Proposition Design, think of it as the third leg of a stool consisting of Lean Startup and Design Thinking as the other legs — all three are similar in intent and each provides valuable tools, arguably with Alex’s tools being most valuable to product managers who think like product leaders — or in my words, product masters.
 
Practices and Ideas for Product Managers and Innovators
Summary of some questions discussed:

* Why was this product needed – the Value Proposition Design book? There were two triggers. The first one was that the Business Model Generation book was pretty successful and a lot of people started using the business model canvas. What we didn’t realize is that some people were repurposing the business model canvas to sketch out their value proposition. The business model canvas was never designed to help with that particular job. The only job to be done was how to sketch a business model. So we tried to figure out what would another tool be to satisfy the need. So that was the origin of the tool – addressing an unmet need of our existing customers. The second tool customers needed was the value proposition canvas. It’s like zooming in. The business model is the big picture perspective and you zoom into the value proposition. The other trigger was that we learned so much over the year since we launched Business Model Generation that we had a huge need to share that learning. We built upon what was working, integrating customer development and lean startup approaches into the new book with what we were learning as well.  Also, we had just launched the Strategyzer brand and the book was an opportunity to promote the brand with “Strategyzer” on the cover.

 

* What opportunities would the book create for your company? The original vision for Strategyzer was to be the SAP of strategy, or the strategic operating system. We wanted to build the enterprise software that would help senior leaders manage strategy, manage innovation, and create new growth engines. It’s like strategy support tools, computer-aided design for strategy. So that was the original vision. Ultimately what we learned over time was we need three pillars to realize the vision. One is the tools and the concepts and the content. How do we help business people better solve these jobs to be done? How do they create business models, value propositions, etc.? You do that with the right tools and right processes. We teach it to them with content. The second pillar is the platform.]]>
Chad McAllister, PhD - Helping Product Managers become Product Masters clean 55:37 10865
TEI 122: The elements of value for product managers – with Paul Jackson http://productinnovationeducators.com/blog/tei-122-the-elements-of-value-for-product-managers-with-paul-jackson/ Mon, 01 May 2017 11:50:00 +0000 http://productinnovationeducators.com/?p=10816 http://productinnovationeducators.com/blog/tei-122-the-elements-of-value-for-product-managers-with-paul-jackson/#respond http://productinnovationeducators.com/blog/tei-122-the-elements-of-value-for-product-managers-with-paul-jackson/feed/ 0 Listen Now to the Interview   Ok, I admit it, value is my most overused word. It’s because I love the word. What do product managers and innovators create for customers? Value! How about organizations? They create value. What do customers want? The products they purchase must provide value — more value for them than […] Listen Now to the Interview

 

Product Manager Interview - Paul JacksonOk, I admit it, value is my most overused word. It’s because I love the word. What do product managers and innovators create for customers? Value! How about organizations? They create value. What do customers want? The products they purchase must provide value — more value for them than other product options provide. How do product managers want to be seen by those that they work with? As someone who is valuable –again, creating value. Yes, value is central to product management and innovation.

It’s also an important term to my guest who has explored various models of value. He is the author of the weekly Pivot Product Hits, a newsletter for product managers on digital product strategy. He has been a Product Manager, creating digital products and services, for over 15 years, and is currently the Managing Director of Castle in the UK. His name is Paul Jackson.

In the discussion, you will learn:

  1. What is important about creating value.
  2. The Almquist model of value.
  3. How to discover what customers’ value.

 

Practices and Ideas for Product Managers and Innovators

Summary of some questions discussed:

  • How did the Pivot Product Hits newsletter come about? The name came about as I was looking for a Twitter handle around the time that the Lean Startup book was published. The notion of a pivot caught my attention and the handle was available. At the time, I had worked for 10 years as a user experience designer and for a few years as a product manager. I sensed that product management was going to become a significant discipline in the future. At the time there were few British bloggers writing about product management. I wanted to be one of them and write about my observations. My early posts were about bringing lean practices to corporate settings. While that is rather standard now, at the time is was a very new concept for rigid corporate environments.

 

  • Frame the concept of value for us. Value is extremely relevant in product management conversations. It is at the heart of challenges product managers face. Consumer choice and the decisions involved when making product purchases are not rational. We make decisions based on a subjective view of gains and losses. The constitution of value is grounded in these irrational decisions but refracted through the lens of gains and losses. In the world of digital applications, there are far too many choices available to consumers. The ability to understand what informs consumer choice is a ninja skill for product managers to make their products stand out from competitors and appeal to users.

 

  • What are the elements of value? There are many value models to consider, from Alan Klement’s Job Story to Alex Osterwalder’s Value Proposition Canvas. One of the most exciting contributions to this topic is from Eric Almquist and team at Bain. Extending Maslow’s Hierarchy of Needs, they represent the elements of value as a pyramid stacked in four layers (shown below). All together, they identified 30 elements of value. The four layers, starting at the bottom are: Functional Elements, Emotional Elements, Life Changing Elements, and Social Impact Elements. Many products directly compete on functional elements of value. However, Almquist’s research shows the opportunity to find Blue Oceans and increase profit margins is by competing on emotional elements of value. Apple is a good example that does this well. An interesting finding is that the best companies in a category are only better than their competitors on around 8-9 value elements. Consequently, success does not mean excelling in all 30 elements of value. Parity on most elements while excelling in 5-8 elements important to consumers is a good starting point.

 

Image of Eric Almquist's Pyramid of Value.

 

  • How do you discover what customers value? There are two approaches – Pull and Push. Pull starts with the research and understanding customers’ needs and then builds a product to meet those needs. Push starts with a founder or evangelist that has a passion for solving a problem they have encountered. In my work, the two are often combined. A founder has a vision for a product and pushes to get the first version into the marketplace. A product manager then working closely with users can add value to the product. You need to be asking users the right questions to evolve the product properly. We need both qualitative and quantitative data from users. The first is the “why” and the second is the “what.” Product managers need to combine both to create a well-informed product roadmap. You should use every possible channel you can to get access to users for conducting interviews and asking for responses to surveys. 

 

Useful links

 

Innovation Quote

“The journey is the reward.” –Steve Jobs

 

Thanks!

Thank you for being an Everyday Innovator and learning with me from the successes and failures of product innovators, managers, and developers. If you enjoyed the discussion, help out a fellow product manager by sharing it using the social media buttons you see below.

]]>
Listen Now to the Interview   Ok, I admit it, value is my most overused word. It’s because I love the word. What do product managers and innovators create for customers? Value! How about organizations? They create value. What do customers want?  
Ok, I admit it, value is my most overused word. It’s because I love the word. What do product managers and innovators create for customers? Value! How about organizations? They create value. What do customers want? The products they purchase must provide value — more value for them than other product options provide. How do product managers want to be seen by those that they work with? As someone who is valuable –again, creating value. Yes, value is central to product management and innovation.
It’s also an important term to my guest who has explored various models of value. He is the author of the weekly Pivot Product Hits, a newsletter for product managers on digital product strategy. He has been a Product Manager, creating digital products and services, for over 15 years, and is currently the Managing Director of Castle in the UK. His name is Paul Jackson.
In the discussion, you will learn:

* What is important about creating value.
* The Almquist model of value.
* How to discover what customers’ value.

 
Practices and Ideas for Product Managers and Innovators
Summary of some questions discussed:

* How did the Pivot Product Hits newsletter come about? The name came about as I was looking for a Twitter handle around the time that the Lean Startup book was published. The notion of a pivot caught my attention and the handle was available. At the time, I had worked for 10 years as a user experience designer and for a few years as a product manager. I sensed that product management was going to become a significant discipline in the future. At the time there were few British bloggers writing about product management. I wanted to be one of them and write about my observations. My early posts were about bringing lean practices to corporate settings. While that is rather standard now, at the time is was a very new concept for rigid corporate environments.

 

* Frame the concept of value for us. Value is extremely relevant in product management conversations. It is at the heart of challenges product managers face. Consumer choice and the decisions involved when making product purchases are not rational. We make decisions based on a subjective view of gains and losses. The constitution of value is grounded in these irrational decisions but refracted through the lens of gains and losses. In the world of digital applications, there are far too many choices available to consumers. The ability to understand what informs consumer choice is a ninja skill for product managers to make their products stand out from competitors and appeal to users.

 

* What are the elements of value? There are many value models to consider, from Alan Klement’s Job Story to Alex Osterwalder’s Value Proposition Canvas. One of the most exciting contributions to this topic is from Eric Almquist and team at Bain. Extending Maslow’s Hierarchy of Needs, they represent the elements of value as a pyramid stacked in four layers (shown below). All together, they identified 30 elements of value. The four layers, starting at the bottom are: Functional Elements, Emotional Elements, Life Changing Elements, and Social Impact Elements. Many products directly compete on functional elements of value. However, Almquist’s research shows the opportunity to find Blue Oceans and increase profit margins is by competing on emotional elements of value. Apple is a good example that does this well. An interesting finding is that the best companies in a category are only better than their competitors on around 8-9 value elements. Consequently, success does not mean excelling in all 30 elements of value. Parity on most elements while excelling in 5-8 elements important to consumers is a good starting point.

 

 

]]>
Chad McAllister, PhD - Helping Product Managers become Product Masters clean 42:17 10816
TEI 121: How top product managers launch awesome products and build successful teams- with Richard Banfield http://productinnovationeducators.com/blog/tei-121-how-top-product-managers-launch-awesome-products-and-build-successful-teams-with-richard-banfield/ Mon, 24 Apr 2017 11:50:00 +0000 http://productinnovationeducators.com/?p=10765 http://productinnovationeducators.com/blog/tei-121-how-top-product-managers-launch-awesome-products-and-build-successful-teams-with-richard-banfield/#respond http://productinnovationeducators.com/blog/tei-121-how-top-product-managers-launch-awesome-products-and-build-successful-teams-with-richard-banfield/feed/ 0 Listen to the Interview   As you know from my Product Mastery Roadmap, product masters are the product leaders who have influence throughout an organization to launch awesome products customers love and to build successful product teams. And, this is exactly the topic I discuss with my guest. Richard Banfield has co-authored an exciting new […] Listen to the Interview

 

Product Manager Interview -- Richard BanfieldAs you know from my Product Mastery Roadmap, product masters are the product leaders who have influence throughout an organization to launch awesome products customers love and to build successful product teams. And, this is exactly the topic I discuss with my guest.

Richard Banfield has co-authored an exciting new book for product managers along with Martin Eriksson, the founder of ProductTank, and Nate Walkingshaw, Chief Experience Officer at Pluralsight. The title of the book is Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams. It is available for pre-order on Amazon and at http://productleadershipbook.com/.

The pre-publication version I was able to read was excellent and I’m looking forward to getting the final version when it is released in May. This discussion with Richard will give you a preview and valuable insights for becoming a product leader.

Richard is the CEO of Fresh Tilled Soil, where he leads strategic vision. He’s also a mentor at TechStars and BluePrintHealth, an advisor and lecturer at the Boston Startup School, and serves on the executive committees of TEDxBoston, the AdClub’s Edge Conference, and Boston Regional Entrepreneurship Week.

Whether you are a new product manager or one with 10+ years of experience, I’m sure you’ll enjoy this interview.

 

Practices and Ideas for Product Managers and Innovators

  • How do you contrast product managers from product leaders? Many product managers don’t think of themselves as leaders. As product managers become more influential in delivering value to customers their role becomes more oriented towards leadership. Further, to guide, drive, and help the product team deliver value, you need to exhibit leadership qualities. We address the questions of what does it mean to be a good manager and what does it mean to be a good leader. Beyond a leader’s style, a key question is what are you connecting – are you connecting the product vision to the roles of team members, influencing the progress of the organization, etc.

 

  • How did the book come about? The motivation for the book was curiosity. All three of the authors have a lot of experience creating products. My company alone has developed over 700 products, which has resulted in a massive knowledge. However, I began wondering if my experience was similar to others and what I was missing. I started asking others about their product development and management experiences – what they saw working and what didn’t work. Those conversations were the start of the book. The book is a reflection of what questions the profession is asking. It addresses the questions you’ll hear at a product conference or meetup.

 

  • What does it take to be a great product leader? The process for becoming a successful product leader will vary from person to person but there are some patterns of good product leaders. First, they are team players. They are good with human beings and bringing the best out of them. Next, you have to be a life-long learner. You also have to “embrace the suck.” There will be challenging times getting a product to market. Sometimes the work just sucks and you have to persevere. Leaders embrace these moments and working with the team to solve the challenges. They act and think team-first. Further, depending on the stage of the organization, they will have multiple hats (roles) to wear – they help where help is needed. The softer skills are also vital – writing, communicating, managing your time, negotiating, selling, persuading others with your ideas. Another key quality is “grace under fire” and being able to manage yourself well while leading others.

 

  • My preview of the book included a checklist for becoming a great product leader. Let’s discuss a few of these items. Creating vision is vitally important. It is easy to talk about but more difficult to achieve. A vision needs to be very clear and easy to deliver to others. This isn’t just a responsibility of an organization’s CEO; product leaders are getting involved in contributing to the organization’s vision and setting the product vision. Another area is process. Process is important and valuable but it can become dogma in an organization. Process can drive out creativity and problem solving. Instead, I want to see product leaders talk in terms of frameworks than processes that become blindly followed without considering better options. Tools are in a similar vein. Tools should be amplifiers of our success. We should not be using tools to fix shortcomings. If you have a problem, a tool is not going to solve it. Tools should be used in areas where we are already doing well and a tool can make it even better. Tools should 10X what is good – our strengths – and make them great.

 

Useful links for product managers:

 

Innovation Quote

“Validate your idea before building the big cake.” – Richard Banfield. Listen to the interview, around minute 35, for the full description.

 

Thanks!

Thank you for being an Everyday Innovator and learning with me from the successes and failures of product innovators, managers, and developers. If you enjoyed the discussion, help out a fellow product manager by sharing it using the social media buttons you see below.

]]>
Listen to the Interview   As you know from my Product Mastery Roadmap, product masters are the product leaders who have influence throughout an organization to launch awesome products customers love and to build successful product teams. And,  
As you know from my Product Mastery Roadmap, product masters are the product leaders who have influence throughout an organization to launch awesome products customers love and to build successful product teams. And, this is exactly the topic I discuss with my guest.
Richard Banfield has co-authored an exciting new book for product managers along with Martin Eriksson, the founder of ProductTank, and Nate Walkingshaw, Chief Experience Officer at Pluralsight. The title of the book is Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams. It is available for pre-order on Amazon and at http://productleadershipbook.com/.
The pre-publication version I was able to read was excellent and I’m looking forward to getting the final version when it is released in May. This discussion with Richard will give you a preview and valuable insights for becoming a product leader.
Richard is the CEO of Fresh Tilled Soil, where he leads strategic vision. He’s also a mentor at TechStars and BluePrintHealth, an advisor and lecturer at the Boston Startup School, and serves on the executive committees of TEDxBoston, the AdClub’s Edge Conference, and Boston Regional Entrepreneurship Week.
Whether you are a new product manager or one with 10+ years of experience, I’m sure you’ll enjoy this interview.
 
Practices and Ideas for Product Managers and Innovators

* How do you contrast product managers from product leaders? Many product managers don’t think of themselves as leaders. As product managers become more influential in delivering value to customers their role becomes more oriented towards leadership. Further, to guide, drive, and help the product team deliver value, you need to exhibit leadership qualities. We address the questions of what does it mean to be a good manager and what does it mean to be a good leader. Beyond a leader’s style, a key question is what are you connecting – are you connecting the product vision to the roles of team members, influencing the progress of the organization, etc.

 

* How did the book come about? The motivation for the book was curiosity. All three of the authors have a lot of experience creating products. My company alone has developed over 700 products, which has resulted in a massive knowledge. However, I began wondering if my experience was similar to others and what I was missing. I started asking others about their product development and management experiences – what they saw working and what didn’t work. Those conversations were the start of the book. The book is a reflection of what questions the profession is asking. It addresses the questions you’ll hear at a product conference or meetup.

 

* What does it take to be a great product leader? The process for becoming a successful product leader will vary from person to person but there are some patterns of good product leaders. First, they are team players. They are good with human beings and bringing the best out of them. Next, you have to be a life-long learner. You also have to “embrace the suck.” There will be challenging times getting a product to market. Sometimes the work just sucks and you have to persevere. Leaders embrace these moments and working with the team to solve the challenges. They act and think team-first. Further, depending on the stage of the organization, they will have multiple hats (roles) to wear – they help where help is needed. The softer skills are also vital – writing, communicating, managing your time, negotiating, selling, persuading others with your ideas. Another key quality is “grace under fire” and being able to manage yourself well while leading others.

 

* My preview of the book included a checklist for becoming a great produc...]]>
Chad McAllister, PhD - Helping Product Managers become Product Masters clean 42:44 10765
TEI 120: Product development and management at Snap-on – with Ben Brenton, PhD http://productinnovationeducators.com/blog/tei-120-product-development-and-management-at-snap-on-with-ben-brenton-phd/ Mon, 17 Apr 2017 11:50:00 +0000 http://productinnovationeducators.com/?p=10713 Listen to the Interview   I’ve had the pleasure of interviewing guests with incredible insights for us product managers and innovators and today’s guest cuts through a lot of noise and presents clear principles for creating more successful products. My guest is the Chief Innovation Officer and Vice President of Innovation for Snap-on, the leading […] Listen to the Interview   I’ve had the pleasure of interviewing guests with incredible insights for us product managers and innovators and today’s guest cuts through a lot of noise and presents clear principles for creating more successful products. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 45:47 10713 TEI 119: The 17th Annual Product Management and Marketing Survey results – with Rebecca Kalogeris http://productinnovationeducators.com/blog/tei-119-the-17th-annual-product-management-and-marketing-survey-results-with-rebecca-kalogeris/ Mon, 10 Apr 2017 11:50:00 +0000 http://productinnovationeducators.com/?p=10606 Listen to the Interview   Are you like other product managers and innovators? Do you spend your time like most do? Are the challenges you encounter different from other product managers? These types of questions are explored each year in the Annual Product Management and Marketing Survey. I explored the results of last year’s survey […] Listen to the Interview   Are you like other product managers and innovators? Do you spend your time like most do? Are the challenges you encounter different from other product managers? These types of questions are explored each year in the Annual Pro... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 41:53 10606 TEI 118: Tools for data-driven product management – with Shah Ahmed http://productinnovationeducators.com/blog/tei-118-tools-for-data-driven-product-management-with-shah-ahmed/ Mon, 03 Apr 2017 11:50:00 +0000 http://productinnovationeducators.com/?p=10590 Listen to the Interview   I call listeners to this podcast Everyday Innovators. That means something. We are wired in such a way that makes us curious about problems people have, but we don’t stop there. Our real curiosity is how can we develop a product, or enhance a product, that solves a problem and […] Listen to the Interview   I call listeners to this podcast Everyday Innovators. That means something. We are wired in such a way that makes us curious about problems people have, but we don’t stop there. Our real curiosity is how can we develop a produ... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 44:31 10590 TEI 117: How Pitney Bowes built a Product Management Council – with Felicia Anderson http://productinnovationeducators.com/blog/tei-117-how-pitney-bowes-built-a-product-management-council-with-felicia-anderson/ Mon, 27 Mar 2017 11:50:00 +0000 http://productinnovationeducators.com/?p=10566 Listen to the Interview I took notice when Pitney Bowes created a Product Management Council, and I wanted to learn what they are doing with this council. Anytime an organization puts a focus on their product development and management capability, I expect good things to come of it. That’s because products are the revenue engine […] Listen to the Interview I took notice when Pitney Bowes created a Product Management Council, and I wanted to learn what they are doing with this council. Anytime an organization puts a focus on their product development and management capability, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 34:17 10566 TEI 116: How to transition into product management – with Charles Du http://productinnovationeducators.com/blog/tei-116-how-to-transition-into-product-management-with-charles-du/ Mon, 20 Mar 2017 11:50:00 +0000 http://productinnovationeducators.com/?p=10542 One of the questions I am asked by listeners is how do you become a product manager. For example, Melissa emailed me and said: “I’d like to hear more about transitioning to a product management role in software – getting yourself up to speed on the technical aspects that product managers needs to know to […] One of the questions I am asked by listeners is how do you become a product manager. For example, Melissa emailed me and said: “I’d like to hear more about transitioning to a product management role in software – getting yourself up to speed on the tec... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 42:11 10542 TEI 115: 6 areas of expertise effective product managers need – with Steve Johnson http://productinnovationeducators.com/blog/tei-115-6-areas-of-expertise-effective-product-managers-need-with-steve-johnson/ Mon, 13 Mar 2017 11:50:00 +0000 http://productinnovationeducators.com/?p=10521 Product managers and product teams have the challenge of creating market-winning products — those are products that customers love and that create value for customers and the organization. Some product managers are not as effective as they could be, or they have actually become less effective over time. According to my guest, an effective product […] Product managers and product teams have the challenge of creating market-winning products — those are products that customers love and that create value for customers and the organization. Some product managers are not as effective as they could be, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 44:20 10521 TEI 114: New product managers share insights about the role and making the transition into product management – with 3 millennial product managers http://productinnovationeducators.com/blog/tei-114-new-product-managers-share-insights-about-the-role-and-making-the-transition-into-product-management-with-3-millennial-product-managers/ Mon, 06 Mar 2017 12:50:00 +0000 http://productinnovationeducators.com/?p=10493 This is the where product managers learn to be product masters. Product masters are the leaders of products in organizations and this episode is a very special one as I have not one but three guests who are all on their way to becoming product masters. This episode came about with the help of one […] This is the where product managers learn to be product masters. Product masters are the leaders of products in organizations and this episode is a very special one as I have not one but three guests who are all on their way to becoming product masters.... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 52:41 10493 TEI 113: Innovation tools – with Evan Shellshear http://productinnovationeducators.com/blog/tei-113-innovation-tools-with-evan-shellshear/ Mon, 27 Feb 2017 12:50:00 +0000 http://productinnovationeducators.com/?p=10438 A frequent question lately has been what tools are used by product managers and innovators. In this episode, we are addressing some tools for innovation. I’ll cover product management tools in a future episode. To discuss innovation tools, I talked to the one person who has literally written the book on innovation tools, which appropriately […] A frequent question lately has been what tools are used by product managers and innovators. In this episode, we are addressing some tools for innovation. I’ll cover product management tools in a future episode. To discuss innovation tools, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 38:18 10438 TEI 112: Lean marketing for product managers – with Joe Dager http://productinnovationeducators.com/blog/tei-112-lean-marketing-for-product-managers-with-joe-dager/ Mon, 20 Feb 2017 12:50:00 +0000 http://productinnovationeducators.com/?p=10407 Lean concepts are being applied across organizations, but what about applying them to marketing? To explore how Lean benefits marketing, I talked with someone who has helped many organizations fuse Lean practices into marketing. That person is Joe Dager. As product managers are frequently involved with aspects of marketing, I thought these concepts would be […] Lean concepts are being applied across organizations, but what about applying them to marketing? To explore how Lean benefits marketing, I talked with someone who has helped many organizations fuse Lean practices into marketing. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 48:28 10407 TEI 111: How SPICES help product managers build insanely great products – with David Fradin http://productinnovationeducators.com/blog/tei-111-how-spices-help-product-managers-build-insanely-great-products-with-david-fradin/ Mon, 13 Feb 2017 12:50:00 +0000 http://productinnovationeducators.com/?p=10383 A book caught my attention recently, and when I investigated the author, I was even more intrigued. The book is “Building Insanely Great Products,” written by David Fradin. David has trained thousands of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple & […] A book caught my attention recently, and when I investigated the author, I was even more intrigued. The book is “Building Insanely Great Products,” written by David Fradin. David has trained thousands of managers throughout the world. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 41:23 10383 TEI 110: How GE’s FirstBuild creates products – with Taylor Dawson http://productinnovationeducators.com/blog/tei-110-how-ges-firstbuild-creates-products-with-taylor-dawson/ Mon, 06 Feb 2017 12:50:00 +0000 http://productinnovationeducators.com/?p=10263 We have seen significant increases in large companies creating some type of innovation lab or starting a partnership with an innovation lab. One benefit is that the innovation lab can run at a different pace than the organization. The lab has more freedom to try quick experiments and explore new areas that may be deemed […] We have seen significant increases in large companies creating some type of innovation lab or starting a partnership with an innovation lab. One benefit is that the innovation lab can run at a different pace than the organization. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 38:45 10263 TEI 109: How product managers can design the organization they want – with John Latham, PhD http://productinnovationeducators.com/blog/tei-109-how-product-managers-can-design-the-organization-they-want-with-john-latham-phd/ Mon, 30 Jan 2017 12:50:00 +0000 http://productinnovationeducators.com/?p=10240 Product managers have unique experiences and competencies that equip them for senior leadership roles. Many CEOs come from a product management background, including the last 8 CEOs of Proctor & Gamble. But, what should the product manager turned senior leader (or one who is planning on being a leader in the future) do to help […] Product managers have unique experiences and competencies that equip them for senior leadership roles. Many CEOs come from a product management background, including the last 8 CEOs of Proctor & Gamble. But, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 52:37 10240 TEI 108: Communicating design in product management – with Latif Nanji http://productinnovationeducators.com/blog/tei-108-communicating-design-in-product-management-with-latif-nanji/ Mon, 23 Jan 2017 12:50:00 +0000 http://productinnovationeducators.com/?p=10187 The role of product management is encompassing more design and the need to integrate design capabilities into the product team. It is a topic that Latif Nanji is passionate about, along with designing products customers love. Latif is the CEO of Roadmunk, which creates road mapping software for the enterprise.  Roadmunk was built out of […] The role of product management is encompassing more design and the need to integrate design capabilities into the product team. It is a topic that Latif Nanji is passionate about, along with designing products customers love. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 41:40 10187 TEI 107: Create group flow for radical innovation – with Laurie Buss http://productinnovationeducators.com/blog/tei-107-create-group-flow-for-radical-innovation-with-laurie-buss/ Mon, 16 Jan 2017 12:50:00 +0000 http://productinnovationeducators.com/?p=10164 I’m very interested in how innovation can be made better and one category of tools is related to team performance – higher performing teams can create products that produce higher value. One particular tool is Group Flow, which was the topic of a paper published by The International Council on Systems Engineering titled “Group Flow: […] I’m very interested in how innovation can be made better and one category of tools is related to team performance – higher performing teams can create products that produce higher value. One particular tool is Group Flow, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 47:57 10164 TEI 106: Jobs to be done – with Tony Ulwick http://productinnovationeducators.com/blog/tei-106-jobs-to-be-done-with-tony-ulwick/ Mon, 09 Jan 2017 12:50:00 +0000 http://productinnovationeducators.com/?p=10122 I have a returning guest, Tony Ulwick, who is sharing 6 tools from his new book, Jobs to Be Done: Theory to Practice. Tony is well known for the creation of Outcome Driven Innovation and as the founder of Strategyn. When ODI was published in the Harvard Business Review, they declared it one of “the […] I have a returning guest, Tony Ulwick, who is sharing 6 tools from his new book, Jobs to Be Done: Theory to Practice. Tony is well known for the creation of Outcome Driven Innovation and as the founder of Strategyn. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 50:05 10122 TEI 105: Highlights from valuable 2016 interviews with savvy product management insiders – with Chad McAllister, PhD http://productinnovationeducators.com/blog/tei-105-highlights-from-valuable-2016-interviews-with-savvy-product-management-insiders-with-chad-mcallister-phd/ Mon, 02 Jan 2017 12:50:00 +0000 http://productinnovationeducators.com/?p=10069 Welcome to the second anniversary of the Everyday Innovator — another 52 episodes of discussions with skilled product managers and savvy insiders. In this year in review I share highlights from several of the discussions – emphasizing concepts and tools product managers and innovators should know. Just like my 2015 Year in review, there are […] Welcome to the second anniversary of the Everyday Innovator — another 52 episodes of discussions with skilled product managers and savvy insiders. In this year in review I share highlights from several of the discussions – emphasizing concepts and tool... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 40:22 10069 TEI 104: Storytelling for innovation – with Michael Margolis http://productinnovationeducators.com/blog/tei-104-storytelling-for-innovation-with-michael-margolis/ Mon, 26 Dec 2016 12:50:00 +0000 http://productinnovationeducators.com/?p=9945 My guest today discusses another valuable topic related to the skills that all product managers need and that, according to a 2016 study, results in a 25% increase in pay. If you want to see the full list of topics, go to www.TheEverydayInnovator.com/podcast. The topic is how to use storytelling to share ideas and persuade […] My guest today discusses another valuable topic related to the skills that all product managers need and that, according to a 2016 study, results in a 25% increase in pay. If you want to see the full list of topics, go to www.TheEverydayInnovator. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 48:16 9945 TEI 103: How Karcher developed a new product that captured the market – with Bill Ott http://productinnovationeducators.com/blog/tei-103-how-karcher-developed-a-new-product-that-captured-the-market-with-bill-ott/ Mon, 19 Dec 2016 12:50:00 +0000 http://productinnovationeducators.com/?p=9762 This interview is a great discussion about a product story — from how the product concept was developed all the way through launch, including industry awards the product has received. My guest is Bill Ott, Executive Vice President of the product development organization at Kärcher. They are the world’s leading manufacturer of cleaning equipment. Bill […] This interview is a great discussion about a product story — from how the product concept was developed all the way through launch, including industry awards the product has received. My guest is Bill Ott, Executive Vice President of the product develo... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 46:40 9762 TEI 102: Executive coaching for product managers – with Evan Roth http://productinnovationeducators.com/blog/tei-102-executive-coaching-for-product-managers-with-evan-roth/ Mon, 12 Dec 2016 12:50:00 +0000 http://productinnovationeducators.com/?p=9731 I’ve been fortunate to have excellent mentors at different times during my career. I’ve seen an interesting trend in the last few years – the rise of the personal coach. This is a type of mentor. A personal coach can help you in many ways, all of which are generally related to improving performance and […] I’ve been fortunate to have excellent mentors at different times during my career. I’ve seen an interesting trend in the last few years – the rise of the personal coach. This is a type of mentor. A personal coach can help you in many ways, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 43:55 9731 TEI 101: 9 traits of highly innovative people- with Tamara Kleinberg http://productinnovationeducators.com/blog/tei-101-9-traits-of-highly-innovative-people-with-tamara-kleinberg/ Mon, 05 Dec 2016 12:50:00 +0000 http://productinnovationeducators.com/?p=9685 I’m a big believer in people playing to their strengths, and this includes product team members and others involved in innovation. Not everyone has the same strengths – if we did, that would be a bit boring. Realizing how people approach innovation and their strengths is something Tamara Kleinberg accomplishes. Tamara has spent more years […] I’m a big believer in people playing to their strengths, and this includes product team members and others involved in innovation. Not everyone has the same strengths – if we did, that would be a bit boring. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 42:54 9685 TEI 100: Celebrating 100 episodes for product managers – with host Chad McAllister http://productinnovationeducators.com/blog/tei-100-celebrating-100-episodes-for-product-managers-with-host-chad-mcallister/ Mon, 28 Nov 2016 12:50:00 +0000 http://productinnovationeducators.com/?p=9603 Welcome to the 100th episode of The Everyday Innovator podcast. I have a little something different for this episode, being this is kind of a big milestone, the 100th episode. I don’t have a guest today, and I’ll tell you more about that in the episode recording. For the 100th episode, I cover four topics: […] Welcome to the 100th episode of The Everyday Innovator podcast. I have a little something different for this episode, being this is kind of a big milestone, the 100th episode. I don’t have a guest today, and I’ll tell you more about that in the episode... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 33:31 9603 TEI 099: Speaking with confidence and gravitas – with Caroline Goyder http://productinnovationeducators.com/blog/tei-099-speaking-with-confidence-with-caroline-goyder/ Thu, 24 Nov 2016 00:52:22 +0000 http://memberpress.productinnovationeducators.com/?p=9398 Have you ever wondered why some people earn attention and respect when they speak and others don’t? According to my guest, the secret to their success can be summed up in one word: gravitas. With gravitas, you can express yourself clearly and with the passion and confidence to persuade, influence and engage listeners. And that […] Have you ever wondered why some people earn attention and respect when they speak and others don’t? According to my guest, the secret to their success can be summed up in one word: gravitas. With gravitas, you can express yourself clearly and with the ... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 41:56 9398 TEI 098: When product managers’ good ideas are not enough-with Samuel Bacharach http://productinnovationeducators.com/blog/tei-098-when-product-managers-good-ideas-are-not-enough-with-samuel-bacharach-phd/ Thu, 24 Nov 2016 00:49:39 +0000 http://memberpress.productinnovationeducators.com/?p=9390 I have a great guest for us to learn from – the author of a new book, The Agenda Mover: When Your Good Idea Is Not Enough. Doesn’t that sum up the challenge of being a product manager – when your good idea is not enough. My guest, Professor Samuel B. Bacharach, argues that in […] I have a great guest for us to learn from – the author of a new book, The Agenda Mover: When Your Good Idea Is Not Enough. Doesn’t that sum up the challenge of being a product manager – when your good idea is not enough. My guest, Professor Samuel B. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 36:49 9390 TEI 097: How product managers pitch and sell ideas to managers – with Chris Westfall http://productinnovationeducators.com/blog/tei-097-how-product-managers-pitch-and-sell-ideas-to-managers-with-chris-westfall/ Thu, 24 Nov 2016 00:07:33 +0000 http://memberpress.productinnovationeducators.com/?p=9350 The topic of this episode is another in a series of interviews I’m doing focused on the four skills that enable a 25% higher income for product managers and increasing their influence. The 4 skills were discussed back in episode 073 and include: Pitch artist – the ability to present and sell your ideas and […] The topic of this episode is another in a series of interviews I’m doing focused on the four skills that enable a 25% higher income for product managers and increasing their influence. The 4 skills were discussed back in episode 073 and include: Pitch ... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 40:15 9350 TEI 096: Conjoint analysis for product managers- with Brian Ottum, PhD http://productinnovationeducators.com/blog/tei-096-conjoint-analysis-for-product-managers-with-brian-ottum-phd/ Mon, 31 Oct 2016 11:50:00 +0000 http://www.productinnovationeducators.com/blog/?p=6148 This episode is about market research – what’s in your toolbox for conducting consumer and market research? Does it include Conjoint Analysis? Well, if not, it will after you listen to this episode. To explore the topic and walk through an example of using Conjoint Analysis, I tracked down a previous guest from way back […] This episode is about market research – what’s in your toolbox for conducting consumer and market research? Does it include Conjoint Analysis? Well, if not, it will after you listen to this episode. To explore the topic and walk through an example of u... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 45:08 6148 TEI 095: Product line roadmapping for product managers – with Paul O’Connor http://productinnovationeducators.com/blog/tei-095-product-line-roadmapping-for-product-managers-with-paul-oconnor/ Mon, 24 Oct 2016 11:50:00 +0000 http://www.productinnovationeducators.com/blog/?p=6109 The last episode was on the topic of product roadmaps and today we extend that topic by considering product line roadmaps – roadmaps for product lines and product families. The person who has turned that topic into his professional career is Paul O’Connor. He is the founder and managing director of The Adept Group and […] The last episode was on the topic of product roadmaps and today we extend that topic by considering product line roadmaps – roadmaps for product lines and product families. The person who has turned that topic into his professional career is Paul O’Con... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 37:46 6109 TEI 094: Creating product roadmaps for product managers – with Jim Semick http://productinnovationeducators.com/blog/tei-094-creating-product-roadmaps-for-product-managers-with-jim-semick/ Mon, 17 Oct 2016 11:50:00 +0000 http://www.productinnovationeducators.com/blog/?p=6067 I’ve had some requests from listeners to explore product roadmaps, so I had a discussion with Jim Semick. He is co-founder of ProductPlan, which creates roadmap software for product teams. Jim has helped launch new products generating hundreds of millions in revenue, including being part of the founding team at AppFolio for property management, responsible […] I’ve had some requests from listeners to explore product roadmaps, so I had a discussion with Jim Semick. He is co-founder of ProductPlan, which creates roadmap software for product teams. Jim has helped launch new products generating hundreds of milli... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 39:21 6067 TEI 093: Identifying the ideal customer – with Tom Schwab http://productinnovationeducators.com/blog/tei-093-identifying-the-ideal-customer-with-tom-schwab/ Mon, 10 Oct 2016 11:50:00 +0000 http://www.productinnovationeducators.com/blog/?p=6023 According to my guest, “Marketing at its heart is starting a conversation with someone who could be an ideal customer.” Of course, then my first question is how do we find the ideal customer for a product or service. Thankfully, my guest, Tom Schwab, had some ideas. Tom is the founder of Interview Valet and […] According to my guest, “Marketing at its heart is starting a conversation with someone who could be an ideal customer.” Of course, then my first question is how do we find the ideal customer for a product or service. Thankfully, my guest, Tom Schwab, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 34:45 6023 TEI 092: Innovation mantras from R&D-with Dana A. Oliver http://productinnovationeducators.com/blog/tei-092-innovation-mantras-from-rd-with-dana-a-oliver/ Mon, 03 Oct 2016 11:50:00 +0000 http://www.productinnovationeducators.com/blog/?p=5979 Research and development is tightly coupled with product management and innovation. To learn how an R&D person thinks about innovation, I talked with Dana A. Oliver, who has 30 impressive years of experience in R&D groups. He now focuses on writing and coaching, after leaving Medtronic, the medical device company, where he was the Senior […] Research and development is tightly coupled with product management and innovation. To learn how an R&D person thinks about innovation, I talked with Dana A. Oliver, who has 30 impressive years of experience in R&D groups. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 36:05 5979 TEI 091: How product managers can influence virtual teams – with Hassan Osman http://productinnovationeducators.com/blog/tei-091-how-product-managers-can-influence-virtual-teams-with-hassan-osman/ Mon, 26 Sep 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5938 This episode is about virtual teams. Many of us are part of virtual teams and we have felt the pain of virtual teams that don’t work well. Virtual teams are becoming more common in organizations and especially product management and innovation where the product team is often scattered across multiple time zones. I found someone […] This episode is about virtual teams. Many of us are part of virtual teams and we have felt the pain of virtual teams that don’t work well. Virtual teams are becoming more common in organizations and especially product management and innovation where th... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 37:01 5938 TEI 090: Agile product portfolio management- with Brent Barton http://productinnovationeducators.com/blog/tei-090-agile-product-portfolio-management-with-brent-barton/ Mon, 19 Sep 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5903 We have explored the topic of product portfolio management in previous episodes, but not from an Agile perspective. That is the topic for this episode – Agile portfolio management. Each week I talk with a savvy insider to help us understand an aspect of product management and innovation. This time my guest is one of […] We have explored the topic of product portfolio management in previous episodes, but not from an Agile perspective. That is the topic for this episode – Agile portfolio management. Each week I talk with a savvy insider to help us understand an aspect o... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 68:05 5903 TEI 089: Intelligent disobedience for product managers-with Bob McGannon http://productinnovationeducators.com/blog/tei-089-intelligent-disobedience-for-product-managers-with-bob-mcgannon/ Mon, 12 Sep 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5870 Are there times that product managers need to be disobedient – not do what they were asked to do? To explore the topic I spoke with Bob McGannon who has great experience with this through the lens of project management. As the purpose of a project is to develop a product or service, product managers […] Are there times that product managers need to be disobedient – not do what they were asked to do? To explore the topic I spoke with Bob McGannon who has great experience with this through the lens of project management. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 53:12 5870 TEI 088: Product management for preparing the next generation of innovation leaders- with Youth Digital http://productinnovationeducators.com/blog/tei-088-product-management-for-preparing-the-next-generation-of-innovation-leaders-with-youth-digital/ Mon, 05 Sep 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5825 My son got to meet his heroes. Not sports players, astronauts, or Marvel comics characters. He met the people behind Youth Digital, his favorite source for online tech courses. We traveled to their headquarters in Chapel Hills, North Carolina. What they are all about is creating the next generation of creators, focused on kids ages […] My son got to meet his heroes. Not sports players, astronauts, or Marvel comics characters. He met the people behind Youth Digital, his favorite source for online tech courses. We traveled to their headquarters in Chapel Hills, North Carolina. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 50:56 5825 TEI 087: Metrics and successful product management – with Saeed Khan http://productinnovationeducators.com/blog/tei-087-metrics-and-successful-product-management-with-saeed-khan/ Mon, 29 Aug 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5792 I enjoyed a wonderful conversation with Saeed Khan. He started the On Product Management blog and has been a career product manager, working in Toronto, Canada and Silicon Valley. He is also a frequent speaker at product management events, including ProductCamps. I saw a presentation Saeed did on the topic of successfully using product management […] I enjoyed a wonderful conversation with Saeed Khan. He started the On Product Management blog and has been a career product manager, working in Toronto, Canada and Silicon Valley. He is also a frequent speaker at product management events, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 53:19 5792 TEI 086: Manufacturing serendipity, open innovation, and product management – with Kevin Stark, PhD http://productinnovationeducators.com/blog/tei-086-manufacturing-serendipity-open-innovation-and-product-management-with-kevin-stark-phd/ Mon, 22 Aug 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5750 You’ve likely heard of the curse of knowledge or sometimes it is called the curse of the expert. It occurs when our knowledge leads us down predictable paths, likely not considering other possible solutions to problems but only those that are familiar to us. This is cognitive bias and is the topic I asked my […] You’ve likely heard of the curse of knowledge or sometimes it is called the curse of the expert. It occurs when our knowledge leads us down predictable paths, likely not considering other possible solutions to problems but only those that are familiar ... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 38:55 5750 TEI 085: Managing product teams – with Todd Dewett, PhD http://productinnovationeducators.com/blog/tei-085-managing-product-teams-with-todd-dewett-phd/ Mon, 15 Aug 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5698 Product managers often work in diverse teams and need good team management skills to be successful. To explore managing teams, I invited a frequent keynote speaker and coach who companies invite to teach them about improving teams and their work. He is Dr. Todd Dewett, a best-selling author, popular trainer on Lynda.com, a TEDx speaker, […] Product managers often work in diverse teams and need good team management skills to be successful. To explore managing teams, I invited a frequent keynote speaker and coach who companies invite to teach them about improving teams and their work. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 33:19 5698 TEI 084: Product portfolio management – with Carrie Nauyalis http://productinnovationeducators.com/blog/tei-084-product-portfolio-management-with-carrie-nauyalis/ Mon, 08 Aug 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5651 Product portfolio management is concerned with selecting the right products to develop, making trade-off decisions, and generally maximizing the value of the product portfolio. It is an important activity in organizations that have more than one product, but it is also an activity that is difficult to learn about. I sought to find an expert […] Product portfolio management is concerned with selecting the right products to develop, making trade-off decisions, and generally maximizing the value of the product portfolio. It is an important activity in organizations that have more than one produc... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 54:47 5651 TEI 083: Trend-driven innovation for product managers – with Max Luthy http://productinnovationeducators.com/blog/tei-083-trend-driven-innovation-for-product-managers-with-max-luthy/ Mon, 01 Aug 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5601 Trends can be a product manager’s best friend. They can propel products, increasing adoption by customers, or if misread, they may have costly consequences of wasted resources, too much inventory, and lost opportunities. Product managers know about the importance of trends, but are often already overwhelmed and don’t make time to study trends. Are there […] Trends can be a product manager’s best friend. They can propel products, increasing adoption by customers, or if misread, they may have costly consequences of wasted resources, too much inventory, and lost opportunities. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 37:47 8279 TEI 082: Design Thinking and Action Learning for product managers – with Chuck Appleby, PhD http://productinnovationeducators.com/blog/tei-082-design-thinking-and-action-learning-for-product-managers-with-chuck-appleby-phd/ Mon, 25 Jul 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5563 Product management is about change – the change that creating new products involves. Along the way, product managers need to learn about customers and their needs, consider problems from different perspectives, and collaborate with others. A person with deep experience in doing these things and helping groups and organizations identify and push through barriers of […] Product management is about change – the change that creating new products involves. Along the way, product managers need to learn about customers and their needs, consider problems from different perspectives, and collaborate with others. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 36:34 8278 TEI 081: Innovation Wars & creating products customers want – with Scott Bales http://productinnovationeducators.com/blog/tei-081-innovation-wars-creating-products-customers-want-with-scott-bales/ Mon, 18 Jul 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5515 How can product managers help their organizations become more innovative? That is the topic of this discussion with the author of Innovation Wars: Driving Successful Corporate Innovation Programs. The author is Scott Bale, a technology & innovation evangelist. Scott has been a serial entrepreneur, speaker at TEDx, and now runs Innovation Labs Asia, based in […] How can product managers help their organizations become more innovative? That is the topic of this discussion with the author of Innovation Wars: Driving Successful Corporate Innovation Programs. The author is Scott Bale, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 44:12 8276 TEI 080: Innovate like a startup – with Michael Docherty http://productinnovationeducators.com/blog/tei-080-innovate-like-a-startup-with-michael-docherty/ Mon, 11 Jul 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5476 When established companies decide they need to be more innovative, they often talk in terms of acting more like a startup. But acting like a startup is much more challenging in reality, especially for larger organizations. Instead, established companies can partner with startups. Doing so is the topic of the book, Collective Disruption: How Corporations […] When established companies decide they need to be more innovative, they often talk in terms of acting more like a startup. But acting like a startup is much more challenging in reality, especially for larger organizations. Instead, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 47:25 5476 TEI 079: Cross the chasm using the target market model – with Chasm Institute’s Michael Eckhardt http://productinnovationeducators.com/blog/tei-079-cross-the-chasm-using-the-target-market-model-with-chasm-institutes-michael-eckhardt/ Mon, 04 Jul 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5438 I read Crossing the Chasm when it was published in 1991. The third edition was released last year, with updated examples of how companies successfully increased the market for their new products. The book introduced me to the “target market model,” which had a significant impact on how I thought about the relationship between product […] I read Crossing the Chasm when it was published in 1991. The third edition was released last year, with updated examples of how companies successfully increased the market for their new products. The book introduced me to the “target market model, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 47:22 5438 TEI 078: Traditional vs Agile project management for product managers–with Chuck Cobb http://productinnovationeducators.com/blog/tei-078-traditional-vs-agile-project-management-for-product-managers-with-chuck-cobb-phd/ Mon, 27 Jun 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5398 Project management is an important tool for product managers and an area where we have choices. I often hear Agile practitioners talk about the evils of more planned methodologies, like Waterfall and Stage-Gate. Like most things, these areas are not so black and white and the nuances are important. My guest, Chuck Cobb, is the […] Project management is an important tool for product managers and an area where we have choices. I often hear Agile practitioners talk about the evils of more planned methodologies, like Waterfall and Stage-Gate. Like most things, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 37:53 5398 TEI 077: Scaling lean product management – with Ash Maurya http://productinnovationeducators.com/blog/tei-077-scaling-lean-product-management-with-ash-maurya/ Mon, 20 Jun 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5359 I’m bringing back an incredible guest who I first interviewed way back in episode 10 – one of the first interviews I did. He wrote the step-by-step guide for implementing Lean startup practices, titled Running Lean, created the Lean Canvas tool, and blogs regularly about these topics at www.leanstack.com. His name is Ash Maurya. Now […] I’m bringing back an incredible guest who I first interviewed way back in episode 10 – one of the first interviews I did. He wrote the step-by-step guide for implementing Lean startup practices, titled Running Lean, created the Lean Canvas tool, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 34:16 5359 TEI 076: Effectively pitching your ideas and influencing others – with Nancy Duarte http://productinnovationeducators.com/blog/tei-076-effectively-pitching-your-ideas-and-influencing-others-with-nancy-duarte/ Mon, 13 Jun 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5317 The 2016 Annual Product Management and Marketing Survey identified four skills that are responsible for a significant increase in personal income. Product managers that excel in these four areas earn 25% more than product managers who don’t. One of these skills is called “pitch artist” and is defined as, “the ability to stand up to […] The 2016 Annual Product Management and Marketing Survey identified four skills that are responsible for a significant increase in personal income. Product managers that excel in these four areas earn 25% more than product managers who don’t. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 47:09 8273 TEI 075: Building product lifecycle excellence – with Kimberly Wiefling http://productinnovationeducators.com/blog/tei-075-building-product-lifecycle-excellence-with-kimberly-wiefling/ Mon, 06 Jun 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5277 This episode is about the product lifecycle and developing products customers want. As the pressure to get products to market faster increases, little room is left for learning through mistakes. My guest knows this well and has helped numerous companies improve their processes and results developing products. She has worked all over the US, Europe […] This episode is about the product lifecycle and developing products customers want. As the pressure to get products to market faster increases, little room is left for learning through mistakes. My guest knows this well and has helped numerous companie... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 34:19 8271 TEI 074: Content Marketing for Product Managers – with Jerod Morris http://productinnovationeducators.com/blog/tei-074-content-marketing-for-product-managers-with-jerod-morris/ Mon, 30 May 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5240 The topic for this episode is one I have wanted to explore for a long time – the connection between product management and content marketing. If you look at a recent marketing textbook, you’ll see sections that address product management and likely some coverage of content marketing as well. I have found similarities between the […] The topic for this episode is one I have wanted to explore for a long time – the connection between product management and content marketing. If you look at a recent marketing textbook, you’ll see sections that address product management and likely som... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 40:15 8270 TEI 073: The pulse of product management and 4 skills that match a 25% increase in pay – with Rebecca Kalogeris http://productinnovationeducators.com/blog/tei-073-the-pulse-of-product-management-and-4-skills-that-match-a-25-increase-in-pay-with-rebecca-kalogeris/ Mon, 23 May 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5194 I have a great guest, Rebecca Kalogeris, to help us understand the pulse of product management. We discussed a number of factors, such as what department product management reports to in companies and what product managers say the future holds for the profession of product management, but I was most interested to learn the 4 […] I have a great guest, Rebecca Kalogeris, to help us understand the pulse of product management. We discussed a number of factors, such as what department product management reports to in companies and what product managers say the future holds for the ... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 35:30 5194 TEI 072: The 7Ps of successful consumer products – with designer and CEO Tracy Hazzard http://productinnovationeducators.com/blog/tei-072-the-7ps-of-successful-consumer-products-with-designer-and-ceo-tracy-hazzard/ Mon, 16 May 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5155 My guest, Tracy Hazzard, is known as the “Product Whisperer.” She is CEO of industrial design firm Hazz Design and the co-designer of many consumer products you buy at retail stores every day. Tracy is a graduate of the Rhode Island School of Design and for more than 20 years she has been creating for […] My guest, Tracy Hazzard, is known as the “Product Whisperer.” She is CEO of industrial design firm Hazz Design and the co-designer of many consumer products you buy at retail stores every day. Tracy is a graduate of the Rhode Island School of Design an... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 38:38 8268 TEI 071: How product managers can conduct Voice of the Customer research- with Gerry Katz http://productinnovationeducators.com/blog/tei-071-how-product-managers-can-conduct-voice-of-the-customer-research-with-gerry-katz/ Mon, 09 May 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5114 This discussion is about Voice of the Customer (VOC). When it comes to VOC experts, there are only a handful of people that match the experience of my guest today, helping hundreds of companies with VOC research and training many more practitioners. His name is Gerry Katz. He is also the author of several published […] This discussion is about Voice of the Customer (VOC). When it comes to VOC experts, there are only a handful of people that match the experience of my guest today, helping hundreds of companies with VOC research and training many more practitioners. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 43:10 5114 TEI 070: Innovation and product management at Chick-fil-A – with Steve Nedvidek http://productinnovationeducators.com/blog/tei-070-innovation-and-product-management-at-chick-fil-a-with-steve-nedvidek/ Mon, 02 May 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5072 I visited a few dozen Chick-fil-A restaurants across several states while I was on a year-long RV trip interviewing innovators. It was one of several restaurants I frequented. I was surprised and delighted with the consistently pleasant customer experience. That level of consistency is difficult for any chain of restaurants to achieve. It is one […] I visited a few dozen Chick-fil-A restaurants across several states while I was on a year-long RV trip interviewing innovators. It was one of several restaurants I frequented. I was surprised and delighted with the consistently pleasant customer experi... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 38:07 8266 TEI 069: 4 reasons you should expand to an educational market- with Product Manager Bill Cullen http://productinnovationeducators.com/blog/tei-069-3-reasons-you-should-expand-to-an-educational-market-with-product-manager-bill-cullen/ Mon, 25 Apr 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5043 If you want your own BB-8 droid, you can buy one from Sphero, a company in Boulder, CO. BB-8 is the adorable droid in Star Wars, The Force Awakens. It is a round ball that rolls across the ground with a head that always stays on top of the ball. Sphero fuses robotic and digital […] If you want your own BB-8 droid, you can buy one from Sphero, a company in Boulder, CO. BB-8 is the adorable droid in Star Wars, The Force Awakens. It is a round ball that rolls across the ground with a head that always stays on top of the ball. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 39:12 5043 TEI 068: Making product concepts easy to understand- with Lee LeFever http://productinnovationeducators.com/blog/tei-068-making-product-concepts-easy-to-understand-with-lee-lefever/ Mon, 18 Apr 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=5023 Product managers must be effective communicators. We have ideas and product concepts to share, but the best idea will fall flat if not properly explained in terms our audience understands and appreciates. Further, if the idea is complicated, we have to find ways to make it easy to understand.   This is the world that […] Product managers must be effective communicators. We have ideas and product concepts to share, but the best idea will fall flat if not properly explained in terms our audience understands and appreciates. Further, if the idea is complicated, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 35:15 5023 TEI 067: Master the product manager interview – with interviewing coach Charles Du http://productinnovationeducators.com/blog/tei-067-master-the-product-manager-interview-with-interviewing-coach-charles-du/ Mon, 11 Apr 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=4984 In this interview you are going to learn simple structures for answering product management interview questions. This is useful for anyone wanting to start a career in product management or making a move to another company as well as for product leaders who interview candidates. My guest, Charles Du (Do), is a UX Designer, SCRUM […] In this interview you are going to learn simple structures for answering product management interview questions. This is useful for anyone wanting to start a career in product management or making a move to another company as well as for product leader... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 41:47 4984 TEI 066: Conducting customer research – with co-founder Jane Boutelle http://productinnovationeducators.com/blog/tei-066-conducting-consumer-research-with-co-founder-jane-boutelle/ Mon, 04 Apr 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=4942 Need a better customer research approach? This is the interview to listen to. My guest has an impressive background in product management, having served in product manager roles at Apple, Intuit, and other companies before co-founding a company that solves an important problem for product managers—getting the voice of the customer in a timely and […] Need a better customer research approach? This is the interview to listen to. My guest has an impressive background in product management, having served in product manager roles at Apple, Intuit, and other companies before co-founding a company that so... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 42:48 4942 TEI 065: Keeping innovation simple – with Brad Barbera http://productinnovationeducators.com/blog/tei-065-keeping-innovation-simple-with-brad-barbera/ Mon, 28 Mar 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=4897 Just about every CEO talks about innovation but making it happen in their organizations is not easy. My guest agrees – stating that innovation is not easy, but it is simple. And, to show us how simple innovation can be, he just released the book, “Keep Innovation Simple: Lead with Clarity and Focus in a […] Just about every CEO talks about innovation but making it happen in their organizations is not easy. My guest agrees – stating that innovation is not easy, but it is simple. And, to show us how simple innovation can be, he just released the book, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 41:48 4897 TEI 064: Help your product team go fast using Lean Startup practices – with Tristan Kromer http://productinnovationeducators.com/blog/tei-064-help-product-team-go-fast-lean-startup-practices-tristan-kromer/ Mon, 21 Mar 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=4858 Product managers and innovators are using Lean Startup practices to create products customers love. But, many product managers are still learning about the right ways to apply Lean Startup to their work. To find some answers, I interviewed Tristan Kromer. His bio shares that he “helps product teams go fast.” He does this by coaching […] Product managers and innovators are using Lean Startup practices to create products customers love. But, many product managers are still learning about the right ways to apply Lean Startup to their work. To find some answers, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 49:20 4858 TEI 063: Product management in large and small companies – with Ellen Chisa http://productinnovationeducators.com/blog/tei-063-product-management-in-large-and-small-companies-with-ellen-chisa/ Mon, 14 Mar 2016 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=4823 Product management work changes from company to company and from one industry to the next. A key factor influencing the work is the size of the organization. Product managers at a large company like Microsoft will have a different scope of responsibilities than a product manager in a small startup.  To explore these differences and […] Product management work changes from company to company and from one industry to the next. A key factor influencing the work is the size of the organization. Product managers at a large company like Microsoft will have a different scope of responsibili... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 31:42 4823 TEI 062: Stage-Gate, agile Stage-Gate, and innovation tools used by 80% of the Fortune 1000 – with Mitch Kemp of Stage-Gate International http://productinnovationeducators.com/blog/tei-062-stage-gate-agile-stage-gate-and-innovation-tools-used-by-80-of-the-fortune-1000-with-mitch-kemp-of-stage-gate-international/ Mon, 07 Mar 2016 12:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=4778 One of the frequent topics I am asked about is processes for new product development. Sometimes the topic is approached from the perspective of an innovation framework, which includes how ideas are discovered for product concepts, or it is focused on developing a concept into a product. Both are addressed by the Stage-Gate system. Stage-Gate […] One of the frequent topics I am asked about is processes for new product development. Sometimes the topic is approached from the perspective of an innovation framework, which includes how ideas are discovered for product concepts, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 41:09 4778 TEI061: Product managers are uniquely prepared to transform organizations for greater success – with John Latham, PhD http://productinnovationeducators.com/blog/tei061-product-managers-are-uniquely-prepared-to-transform-organizations-for-greater-success-with-john-latham-phd/ Mon, 29 Feb 2016 12:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=4741 Most people, when asked, would share they want to work in a better organization. And, most organizational leaders would like to improve their company. How to accomplish both objectives is answered by organizational design. Product managers and innovators have an important role in this. The cross-functional nature of product management uniquely equips product managers to […] Most people, when asked, would share they want to work in a better organization. And, most organizational leaders would like to improve their company. How to accomplish both objectives is answered by organizational design. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 51:43 4741 TEI 060: Design Thinking for greater innovation – with IBM Design Director Karel Vredenburg http://productinnovationeducators.com/blog/tei-060-designing-businesses-for-greater-innovation-with-ibm-design-director-karel-vredenburg/ Mon, 22 Feb 2016 12:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=4709 I expect you’ll enjoy this wonderful discussion with the world-wide director of design at IBM, Karel Vredenburg. In this role, he leads design efforts, applying Design Thinking. He also conducts organizational transformation design workshops with senior executives at major companies around the world. Karel introduced User-Centered Design at IBM in 1993 and assumed a company-wide role […] I expect you’ll enjoy this wonderful discussion with the world-wide director of design at IBM, Karel Vredenburg. In this role, he leads design efforts, applying Design Thinking. He also conducts organizational transformation design workshops with senio... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 45:32 4709 TEI 059: Leading product teams and scaling a business- with Mike Paschal, Product EVP http://productinnovationeducators.com/blog/tei-059-leading-product-teams-and-scaling-a-business-with-mike-paschal-product-evp/ Mon, 15 Feb 2016 12:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=4660 Leading engineering teams from a strategic perspective of creating competitive products can be the source of a company’s growth. I interviewed Mike Paschal to explore this dimension of product development, management, and innovation. In our discussion he shares his experience building and leading engineering teams and applying the 3 P’s of business – people, product, […] Leading engineering teams from a strategic perspective of creating competitive products can be the source of a company’s growth. I interviewed Mike Paschal to explore this dimension of product development, management, and innovation. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 63:55 4660 TEI 058: How to 5X your product management career- with Allan Neil & Chad McAllister, PhD http://productinnovationeducators.com/blog/tei-058-how-to-5x-your-product-management-career-with-allan-neil-chad-mcallister-phd/ Mon, 08 Feb 2016 12:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=4608 I have a special guest today from the Great White North. It is cold at home in Colorado as I write this, but it was much colder at Allan Neil’s home in Toronto, Canada. Allan is a fellow product management podcaster, hosting Ready Product Radio. Allan asked if he could interview me for his podcast […] I have a special guest today from the Great White North. It is cold at home in Colorado as I write this, but it was much colder at Allan Neil’s home in Toronto, Canada. Allan is a fellow product management podcaster, hosting Ready Product Radio. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 45:45 4608 TEI 057: Applying the Jobs-to-be-Done Framework – with Chris Spiek http://productinnovationeducators.com/blog/tei-057-applying-the-jobs-to-be-done-framework-with-chris-spiek/ Mon, 01 Feb 2016 12:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=4563 The Lean Startup approach has brought a lot of visibility to the importance of getting out of your office and interacting with actual customers. And you do that so you can understand the details of their problems related to the solution or product you envision as a product manager and innovator. However, accomplishing this brings […] The Lean Startup approach has brought a lot of visibility to the importance of getting out of your office and interacting with actual customers. And you do that so you can understand the details of their problems related to the solution or product you ... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 44:26 4563 TEI 056: 5 steps to becoming an innovative company – with innovation VP Michael Wynblatt http://productinnovationeducators.com/blog/tei-056-5-steps-to-becoming-an-innovative-company-with-innovation-vp-michael-wynblatt/ Mon, 25 Jan 2016 12:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=4517 Most companies talk about wanting to be more innovative, but few take the steps needed. In this discussion, I discovered the five steps organizations can take to be more innovative, from someone who has successfully executed the steps many times. Recently, Ingersoll Rand was ranked #9 for Innovation in Fortune’s Most Admired Companies 2015. They […] Most companies talk about wanting to be more innovative, but few take the steps needed. In this discussion, I discovered the five steps organizations can take to be more innovative, from someone who has successfully executed the steps many times. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 39:26 4517 TEI 055: Solving challenges organizations create with product management and innovation – with Rich Mironov http://productinnovationeducators.com/blog/tei-055-solving-challenges-organizations-create-with-product-management-and-innovation-with-product-manager-rich-mironov/ Mon, 18 Jan 2016 12:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=4438 Rich Mironov is a legend in the world of product management. He is the founder of Product Camp, a collaborative unconference for product managers and marketers that has spread across the world. He also is the author of the book The Art of Product Management: Lessons from a Silicon Valley Innovator. Today he provides full-time […] Rich Mironov is a legend in the world of product management. He is the founder of Product Camp, a collaborative unconference for product managers and marketers that has spread across the world. He also is the author of the book The Art of Product Manag... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 44:53 4438 TEI 054: 5 Steps for selecting the best product ideas – with SVP Peter Duggan http://productinnovationeducators.com/blog/tei-054-selecting-the-best-product-ideas-with-svp-peter-duggan/ Mon, 11 Jan 2016 12:55:32 +0000 http://www.productinnovationeducators.com/blog/?p=4469 The discussion with my guest is about selecting ideas to be developed into products. Many organizations encourage employees, partners, customers, and other stakeholders to provide ideas for products, but only a few companies successfully manage organizing the ideas, selecting the best one, and executing well to turn ideas into valuable products. Peter Duggan, a SVP […] The discussion with my guest is about selecting ideas to be developed into products. Many organizations encourage employees, partners, customers, and other stakeholders to provide ideas for products, but only a few companies successfully manage organiz... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 45:41 4469 TEI 053: The 26 Most Important Concepts for Product Managers and Innovators – with Chad McAllister, PhD http://productinnovationeducators.com/blog/tei-053-the-26-most-important-concepts-for-product-managers-and-innovators-with-chad-mcallister-phd/ Mon, 04 Jan 2016 12:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=4341 Welcome to the one year anniversary of this podcast. I’m excited to review the key concepts I found most useful for product managers and innovators from the last 52 episodes. I heard Tim Ferriss do something similar on his podcast and thought it was really helpful and I think you will find it valuable for […] Welcome to the one year anniversary of this podcast. I’m excited to review the key concepts I found most useful for product managers and innovators from the last 52 episodes. I heard Tim Ferriss do something similar on his podcast and thought it was re... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 36:55 4341 TEI 052: The Simple Approach for all Product Managers and Innovators to be Effective Communicators – with Curtis Fletcher http://productinnovationeducators.com/blog/tei-052-the-simple-approach-for-all-product-managers-and-innovators-to-be-effective-communicators-with-curtis-fletcher/ Mon, 28 Dec 2015 12:55:11 +0000 http://www.productinnovationeducators.com/blog/?p=4288 Great product managers must interact with people across the organization and possess the ability to influence stakeholders at all levels, including the very top of the company. Further, they are skilled in developing rapport with customers to gain deep insights into their problems and what they value. All of this requires effective communication and learning […] Great product managers must interact with people across the organization and possess the ability to influence stakeholders at all levels, including the very top of the company. Further, they are skilled in developing rapport with customers to gain deep... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 44:23 4288 TEI 051: Creating Strategic Narratives and Imagineering Your Innovation Process – with Joe Tankersley http://productinnovationeducators.com/blog/tei-051-creating-strategic-narratives-and-imagineering-your-innovation-process-with-joe-tankersley/ Mon, 21 Dec 2015 12:55:21 +0000 http://www.productinnovationeducators.com/blog/?p=4261 I learned what a Walt Disney Imagineer was when my kids started watching the Disney Imagineering videos about science and engineering. Imagineers are known as the dreamers, doers, and the masterminds of magic at Disney. They create what we see and experience at Disney properties. I was fortunate to speak with Joe Tankersley, who was an Imagineer […] I learned what a Walt Disney Imagineer was when my kids started watching the Disney Imagineering videos about science and engineering. Imagineers are known as the dreamers, doers, and the masterminds of magic at Disney. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 32:03 4261 TEI 050: Use design heuristics to improve idea generation – with Seda Yilmaz, PhD http://productinnovationeducators.com/blog/tei-050-use-design-heuristics-to-improve-idea-generation-with-seda-yilmaz-phd/ Mon, 14 Dec 2015 12:55:10 +0000 http://www.productinnovationeducators.com/blog/?p=4221 I’ve been highlighting aspects of Design Thinking in several episodes and I continue with this episode that considers how idea generation can be improved using design heuristics. I discussed the topic with Seda Yilmaz,  a professor in the Department of Industrial Design at Iowa State University. She earned her PhD in Design Science from the University […] I’ve been highlighting aspects of Design Thinking in several episodes and I continue with this episode that considers how idea generation can be improved using design heuristics. I discussed the topic with Seda Yilmaz, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 35:21 4221 TEI 049: The right and wrong way to use a business case – with Steven Haines http://productinnovationeducators.com/blog/tei-049-the-right-and-wrong-way-to-use-a-business-case-with-steven-haines/ Mon, 07 Dec 2015 12:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=4160 Several years ago I was part of a group of product management professionals and we all felt that our profession lacked a good how-to guide that product managers could use. We considered writing one ourselves but life was a little too busy for us at the time. A few years later The Product Manager’s Desk […] Several years ago I was part of a group of product management professionals and we all felt that our profession lacked a good how-to guide that product managers could use. We considered writing one ourselves but life was a little too busy for us at the... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 46:05 4160 TEI 048: Guiding Innovation at IBM and other Large Organizations – with CINO Linda Bernardi http://productinnovationeducators.com/blog/tei-048-guiding-innovation-at-ibm-and-other-large-organizations-with-cino-linda-bernardi/ Mon, 30 Nov 2015 12:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=4126 If you have wondered what it means to do innovation at a large company, you are in the right place. I had the pleasure of interviewing Linda Bernardi, IBM’s Chief Innovation Officer responsible for Cloud and the Internet of Things. She is also a startup founder & CEO, strategic advisor to large organizations, and author […] If you have wondered what it means to do innovation at a large company, you are in the right place. I had the pleasure of interviewing Linda Bernardi, IBM’s Chief Innovation Officer responsible for Cloud and the Internet of Things. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 36:28 4126 TEI 047: Lessons from Design Thinking for Using Design in the FFE – with Giulia Calabretta, PhD. http://productinnovationeducators.com/blog/tei-047-lessons-from-design-thinking-for-using-design-in-the-ffe-with-giulia-calabretta-phd/ Mon, 23 Nov 2015 12:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=4076 I am doing another interview in my Design Thinking series and the topic of this episode is the impact of moving design principles into what is commonly called the Fuzzy Front End (FFE). I personally prefer the term Managed Front End, because, while it is fuzzy, full of unknowns and chaotic at times, it is […] I am doing another interview in my Design Thinking series and the topic of this episode is the impact of moving design principles into what is commonly called the Fuzzy Front End (FFE). I personally prefer the term Managed Front End, because, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 37:06 4076 TEI 046: Building a Global Innovation Capability at a Large Enterprise – with Caterpillar Director of Innovation Ken Gray http://productinnovationeducators.com/blog/tei-046-building-a-global-innovation-capability-at-a-large-enterprise-with-caterpillar-director-of-innovation-ken-gray/ Mon, 16 Nov 2015 12:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=4031 When it comes to innovation, there are significant distinctions between startups and large enterprises. Startups have the advantage of agility and ability to rapidly change directions because they are not encumbered with legacy systems and organizational constraints. Large enterprises have access to greater resources and an established brand but also have erected barriers to innovation […] When it comes to innovation, there are significant distinctions between startups and large enterprises. Startups have the advantage of agility and ability to rapidly change directions because they are not encumbered with legacy systems and organization... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 46:08 4031 TEI 045: Understand What Customers Need Before Developing a Product – with Tony Ulwick http://productinnovationeducators.com/blog/tei-045-understand-what-customers-need-before-developing-a-product-with-tony-ulwick/ Mon, 09 Nov 2015 12:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=3988 In this episode I’m talking with the creator of an entire category of product innovation – one that significantly changed how I think about the process of innovation. Clayton Christensen said his approaches “bring discipline and predictability to the often random process of innovation.” The category of innovation is known as ODI, Outcome-Driven Innovation, and […] In this episode I’m talking with the creator of an entire category of product innovation – one that significantly changed how I think about the process of innovation. Clayton Christensen said his approaches “bring discipline and predictability to the o... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 52:06 3988 TEI 044: The 2015 Challenges in Product Management Findings – with Brian Lawley http://productinnovationeducators.com/blog/tei-044-the-2015-challenges-in-product-management-findings-with-brian-lawley/ Mon, 02 Nov 2015 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=3878 Brian Lawley is the CEO and Founder of the 280 Group, a company that provides product management and product marketing solutions. Brian has a long history in product management, including product manager for the Apple Macintosh OS. He is also the author of “The Phenomenal Product Manager: The Product Manager’s Guide to Success, Job Satisfaction […] Brian Lawley is the CEO and Founder of the 280 Group, a company that provides product management and product marketing solutions. Brian has a long history in product management, including product manager for the Apple Macintosh OS. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 42:19 3878 TEI 043: Metrics for New Product Development – with Allan Anderson, PhD http://productinnovationeducators.com/blog/tei-043-metrics-for-new-product-development-with-allan-anderson-phd/ Mon, 26 Oct 2015 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=3872 My guest is Allan Anderson. He is a keynote speaker at the 2015 Product Innovation Management conference. For the past 20+ years he has been refining his skills in product development and change management, gaining three perspectives as practitioner, academic, and c-level leader in companies. He earned a PhD in Product Development from Massey University […] My guest is Allan Anderson. He is a keynote speaker at the 2015 Product Innovation Management conference. For the past 20+ years he has been refining his skills in product development and change management, gaining three perspectives as practitioner, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 37:41 3872 TEI 042: Applying User Experience Creates Products with High Value – with Larry Marine http://productinnovationeducators.com/blog/tei-042-applying-user-experience-creates-products-with-high-value-with-larry-marine/ Mon, 19 Oct 2015 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=3863 There is a great TED talk by Steven Johnson titled “Where Good Ideas Come From.” Steven shares the importance of coffeehouses and how many innovations we recognize that took shape through discussions in coffeehouses. Interestingly, I met today’s guest, Larry Marine, at a coffee shop. I heard him discussing product design and started talking with […] There is a great TED talk by Steven Johnson titled “Where Good Ideas Come From.” Steven shares the importance of coffeehouses and how many innovations we recognize that took shape through discussions in coffeehouses. Interestingly, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 44:45 3863 TEI041: Using Story & Prototyping in a Design Thinking Framework – with Designer Mark Zeh http://productinnovationeducators.com/blog/tei041-using-story-prototyping-in-a-design-thinking-framework-with-designer-mark-zeh/ Mon, 12 Oct 2015 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=3763 Mark Zeh was already developing products using a methodology that was very similar to what IDEO was doing when he joined them. The approach has since been coined Design Thinking. He views the use of storytelling coupled with prototyping as the keys that make Design Thinking work so well. Mark started his design career in […] Mark Zeh was already developing products using a methodology that was very similar to what IDEO was doing when he joined them. The approach has since been coined Design Thinking. He views the use of storytelling coupled with prototyping as the keys tha... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 40:12 3763 TEI 040: How LEGO is Using Customer Communities for Product Innovation – with Marc-Andre Bazergui http://productinnovationeducators.com/blog/tei-040-how-lego-is-using-customer-communities-for-product-innovation-with-marc-andre-bazergui/ Mon, 05 Oct 2015 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=3789 Back in episode 25 I told you about a unique experience I had creating the Future Innovation Leaders class for 8-12 year olds. We explored the connection between the digital world and the physical world. One of the tools we used was LEGO Mindstorms – robots that can be built and programmed. An executive at […] Back in episode 25 I told you about a unique experience I had creating the Future Innovation Leaders class for 8-12 year olds. We explored the connection between the digital world and the physical world. One of the tools we used was LEGO Mindstorms – r... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 43:59 3789 TEI 039: What Product Managers Need to Know about IP Protection – with Dan Brean http://productinnovationeducators.com/blog/tei-039-what-product-managers-need-to-know-about-ip-protection/ Mon, 28 Sep 2015 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=3724 Patents, trademarks, and copyrights make my head spin. But, any good product manager or innovator needs to consider the intellectual property issues when developing a product. Consequently, I asked patent attorney Dan Brean of the Webb Law Firm in Pittsburgh, Pennsylvania, to help all of us Everyday Innovators navigate the IP issues with new product […] Patents, trademarks, and copyrights make my head spin. But, any good product manager or innovator needs to consider the intellectual property issues when developing a product. Consequently, I asked patent attorney Dan Brean of the Webb Law Firm in Pitt... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 42:14 3724 TEI 038: Product Managers Take Note…Changing a Culture for Innovation – with Poet Michael Graber http://productinnovationeducators.com/blog/tei-038-product-managers-take-note-changing-a-culture-for-innovation-with-poet-michael-graber/ Mon, 21 Sep 2015 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=3622 I met my guest at Innovation Excellence, the online home of the global innovation community, where we both contribute innovation insights regularly. Truth be told, I was giving in to my vanity and checking out the top-20 posts for the month. My record is three posts in the top-20 in one month. For the month […] I met my guest at Innovation Excellence, the online home of the global innovation community, where we both contribute innovation insights regularly. Truth be told, I was giving in to my vanity and checking out the top-20 posts for the month. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 37:55 3622 TEI 037: Using Games to Help Your Group Create Amazing Products – with Luke Hohmann http://productinnovationeducators.com/blog/tei-037-using-games-to-help-your-group-create-amazing-products-with-luke-hohmann/ Mon, 14 Sep 2015 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=3616 Luke Hohmann was recommended by the VP of Global Innovation of the RELX Group, Jeff Honious, who was my guest in episode 28. Consequently, I knew I had to interview Luke to learn about his tools for innovators. Luke is the founder and CEO of The Innovation Games, which is now known as Conteneo. His […] Luke Hohmann was recommended by the VP of Global Innovation of the RELX Group, Jeff Honious, who was my guest in episode 28. Consequently, I knew I had to interview Luke to learn about his tools for innovators. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 44:02 3616 TEI 036: Product Development Lessons for New and Experienced Software Product Managers – with Senior VP Jeremy Dillingham http://productinnovationeducators.com/blog/tei-036-product-development-lessons-for-new-and-experienced-software-product-managers-with-senior-vp-jeremy-dillingham/ Mon, 07 Sep 2015 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=3572 Jeremy Dillingham has a long list of skills and experiences as a seasoned product manager, including leading teams, roadmap planning, portfolio management, Lean Startup, Customer Discovery, Agile Development, and SaaS architectures. He is a mentor at Techstars, an accelerator for technology startups. He currently serves as a Senior VP at Return Path, a company that […] Jeremy Dillingham has a long list of skills and experiences as a seasoned product manager, including leading teams, roadmap planning, portfolio management, Lean Startup, Customer Discovery, Agile Development, and SaaS architectures. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 36:20 3572 TEI 035: AIPMM is the Professional Association for Product Managers – with Therese Padilla http://productinnovationeducators.com/blog/tei-035-aipmm-is-the-professional-association-for-product-managers-with-therese-padilla/ Mon, 31 Aug 2015 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=3520 Professional associations provide value to career development. The first professional association I was involved in was the Project Management Institute, and I eventually became certified as a Project Manager Professional (PMP) because I recognized its value in helping me improve my project management capabilities while also helping me to stand out with future employers. Another […] Professional associations provide value to career development. The first professional association I was involved in was the Project Management Institute, and I eventually became certified as a Project Manager Professional (PMP) because I recognized its... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 35:55 3520 TEI 034: 6 Processes for Generating Ideas for Radical Innovations-with Michal Herzenstein http://productinnovationeducators.com/blog/tei-034-6-processes-for-generating-ideas-for-radical-innovations-with-michal-herzenstein/ Mon, 24 Aug 2015 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=3452 I am continuing my series on Design Thinking and talking with Michal Herzenstein, who contributed to writing “Optimal Design for Radically New Products” in the PDMA Essentials book titled “Design and Design Thinking”. Michal is an associate professor of marketing at the University of Delaware and she earned her PhD in marketing from the University of […] I am continuing my series on Design Thinking and talking with Michal Herzenstein, who contributed to writing “Optimal Design for Radically New Products” in the PDMA Essentials book titled “Design and Design Thinking”. Chad McAllister, PhD - Helping Product Managers become Product Masters clean 39:41 3452 TEI 033: Fostering Innovation via a Startup-With Tim Bates http://productinnovationeducators.com/blog/tei-033-fostering-innovation-via-a-startup-with-tim-bates/ Mon, 17 Aug 2015 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=3395 Tim Bates has been taking things apart, fixing them, and building products since he was a kid. He has also been a product creator, founder, and CEO and more recently, an interim executive for hire serving in innovation, product and senior leadership roles. Another interesting thing about Tim is that he lives in Boulder, Colorado, […] Tim Bates has been taking things apart, fixing them, and building products since he was a kid. He has also been a product creator, founder, and CEO and more recently, an interim executive for hire serving in innovation, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 46:29 3395 TEI 032: Creating a Corporate Culture for Design Thinking-with Nathan Rosenberg http://productinnovationeducators.com/blog/tei-032-creating-a-corporate-culture-for-design-thinking-with-nathan-rosenberg/ Mon, 10 Aug 2015 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=3367 Nathan Rosenberg is the person who executives turn to for advice. He has worked with more than 100 of the 1000 largest companies in the world and has been founder or CEO of 5 companies. As an example of his experience, he provided innovation consulting that led a well-known consumer goods company to add $200M […] Nathan Rosenberg is the person who executives turn to for advice. He has worked with more than 100 of the 1000 largest companies in the world and has been founder or CEO of 5 companies. As an example of his experience, Chad McAllister, PhD - Helping Product Managers become Product Masters clean 37:35 3367 TEI 031: 4th Annual Study of Product Team Performance – with Greg Geracie http://productinnovationeducators.com/blog/tei-031-4th-annual-study-of-product-team-performance-with-greg-geracie/ Mon, 03 Aug 2015 11:55:00 +0000 http://www.productinnovationeducators.com/blog/?p=3321 I am bringing back my guest from episode 17, which was about creating the ProdBOK – The Guide to the Product Management and Marketing Body of Knowledge and how Greg Geracie led that effort. I also shared on that episode that he is a co-author of the annual Study of Product Team Performance and the […] I am bringing back my guest from episode 17, which was about creating the ProdBOK – The Guide to the Product Management and Marketing Body of Knowledge and how Greg Geracie led that effort. I also shared on that episode that he is a co-author of the an... Chad McAllister, PhD - Helping Product Managers become Product Masters clean 42:32 3321